World Media & Technology Corp (OTCMKTS:WRMT) Is Trying To Tackle An Unmet Need In Diabetes

A position taken in World Media & Technology Corp (OTCMKTS:WRMT) last summer would have proven to be one of the best technology exposures available over the subsequent six to seven months. On August 28, 2016, World Media traded for $0.85 a share. At last close, the company traded at $15.85 a share – a more than 1700% appreciation across the period. The gains are rooted in the launch, and subsequent development, of a product called Helo. It is basically a wristwatch that is designed to monitor a number of vital signs of the wearer, and interpret the results derived from this monitoring in an easy to read and understand format by way of a smartphone application.Here is a look at the company, what has happened over the last six months, and what we expect to happen over the next six.Pre-launch, World Media put out a press release reporting that it had built 100,000 units of its Helo wristband in anticipation of strong launch demand. Alongside the pre-launch manufacturing, the company undertook a pretty robust marketing effort, highlighting the features of the product and the applications that these features facilitate. At the moment, these features include the measuring of Blood Pressure, ECG, Heart Rate, Respiration Rate, Heart Rate Variability (HRV) analysis for mood and energy levels along with measuring steps, distance and calorie burn. There is a more advanced feature just announced that we're going to discuss in a little more detail shortly, but we will put that aside for now.Post-launch, the company announced that it had ordered 300,000 of the processors that underpin the technology (these are a Toshiba processor, and the Helo device is the first technology to incorporate them into a smart band), suggesting it had successfully unloaded the 100,000 prelaunch stock items, and was expecting to ramp up sales into the close of the year.The company is yet to report any specific sales figures, and this adds an element of uncertainty (and in turn, risk) to an exposure, but based on press releases alone, it looks as though the devices are shifting, and that World Media is bringing in sales.So what is the latest development? The company just announced that it is attempting to amalgamate all of the readings taken by the device – the above-mentioned heart rate, blood pressure, ECG etc. – into a blood glucose estimation. If it is able to do this successfully, then the device could offer an alternative to the current procedure through which diabetics must go in order to monitor their own blood glucose – pinprick self testing. It's not a medical device, and so it is never going to be classed as a pharmaceutical alternative, but if the estimates prove even close to accurate, it could be a game changer. There is a problem with low patient adherence to self testing and this costs healthcare facilities millions of dollars annually in diabetic induced condition costs. World Media is touting this latest innovation as being able to link in to a physician accessible system, which would serve to alert said physician if there was anything out of the norm for any of his or her patients that suffer from diabetes, and of course, are wearing the Helo device.It is very early days, and while the company suggests it has this technology in place, it is going to take a while before any physicians take it seriously. With that said, if – at some point down the line – said physicians do start to incorporate a device like this into their recommended diabetes maintenance regimen for patients, World Media is basically first out of the gates, and would have an opportunity to draw in a large portion of the potential market before its competitors take a shot.Again, this is a risky one. There's very little clarity with regards to numbers available, and the position would be a punt on what essentially comes down to press release communication. With that said, technology moves fast, and this company – right now – seems to be keeping up with it. If it can bridge the gap between wearable technology and healthcare (specifically, diabetes) then there's plenty of run room on the cards throughout the remainder of 2017.We will be updating our subscribers as soon as we know more. For the latest updates on WRMT, sign up below!Disclosure: We have no position in WRMT and have not been compensated for this article.