Why You Need To Keep A Close Eye On VPR Brands LP (OTCMKTS:VPRB)

VPR Brands LP (OTCMKTS:VPRB) is a technology holding company engaged in the electronic cigarette and personal vaporizer industry. Shares of the company have fallen considerably off their highs in 2014, where investor excitement surrounding the industry started to hit a critical mass, but now could be an opportune time to capitalize on the still growing industry.Currently, global e-cigarette sales total around $5 billion a year, which pales in comparison to the $92 billion cigarette market, but with the bigger tobacco players entering the business, the industry is expected to grow 24 percent per year through 2018.The Vape market also poses another key potential growth opportunity for the company, which is expected to hit $32.11 billion in worldwide sales by 2021. These two quickly growing markets are ones that VPR Brands are positioned well, despite an increasing bevy of competition from the larger players.A key catalyst for investors to watch will surround new FDA rules that threaten to wipe 99 percent of vapor products in just 18 months time. The rule will require nearly every company that introduced Vapor products prior to 2007 to undergo an expensive approval process, with applications that can run in the millions, threatening the smaller players of the industry.Recent legislation introduced on Feb. 16 by Reps. Tom Cole (R-Okla.) and Sanford Bishop (D-Ga.) called the Deeming Authority Clarification Act of 2017 would amend the Food, Drug, and Cosmetics Act predicate date from the FDA’s 2007 date to August 8, 2016, and likely would save several companies in the industry. Tens of thousands of jobs would be saved.With recent legalization of the Cannabis in California, we will see an explosion of growth in the industry. Legal Marijuana sales are projected to reach $20.6 billion by 2020, nearly tripling from current levels. Recent trends of cannabis consumers opting for vaporized or oil based products of traditional flower cannabis poses well for a company like VPR Brands. The company recently participating in the CannaGrow Expo in Reno Nevada over the weekend.

"Our company is continuing to network at every major industry event in the cannabis space and this event in particular will attract our customer base interested in private labeling our oil tanks which work best to vaporize their cannabis oil extracts. The event attendance and interest level reflects the growth in the industry. These targeted and more intimate industry events are the best way to get to know your customers and for them to get to know you. Leading to stronger long term relationships that will continue to grow as the industry grows,"‎ says Kevin Frija, CEO of VPR Brands, LP.

The company has unveiled several new products in the past few months, including the Kush Army Knife, a unique cannabis multi-tool that is expected to be one of the top selling accessories in the industry. As the Cannabis industry grows, so will ancillary accessory-like products that VPR is introducing. The company is certainly on the forefront and is very active in the industry. As this industry continues to gain more traction, VPR Brands remains one to keep a close eye on to capitalize on the rapid growth we intend to see in the next few years.We will be updating our subscribers as soon as we know more. For the latest updates on VPRB, sign up below!Disclosure: We have no position in VPRB and have not been compensated for this article.