Tonner-One World Holdings Inc (OTCMKTS:TONR) Taking Steps To Streamline Its Operations

In our last review of One World Holdings, Inc. on May 4, 2016, we reported on the merger of the One World Doll Project and the Tonner Doll Company which was approved by the parties in December of 2015 resulting in the newly formed Tonner-One World Holdings Inc. (OTCMKTS: TONR).The idea behind the merger was to capitalize on each other’s creative strengths and established relationships to develop revolutionary products that inspire a positive cultural impact, and streamline operations. Both Companies expressed and promoted a great deal of optimism surrounding the merger. However, to date, investors have yet to see any upside on their investment.Tonner-One World Holdings Inc is a developmental company with a platform to become the leading provider of multi-cultural doll products to the specialty, affinity and mass merchandise retail marketplace via a focus of direct and online sales platforms.The company has combined a play model with a socially impactful message for young girls and their self-image awareness and development. Through sales penetration of a vastly underserved minority market the company is a first provider to this rapidly growing marketplace.One World holdings is presently in the manufacturing stage of its first product roll out projected for the late fall of 2013.In the last company update that Tonner-One World Holdings Inc provided to its shareholders dated July 11, 2017, the Company announced that it is restructuring operations and development of the Prettie Girls! Tween Scene doll line and development of licensed property dolls to be designed by Robert Tonner, CEO of Tonner Doll Company.In late 2016, the Company began a series of consultations with toy industry pioneer, Jay Foreman, to discuss options the transitioning of the Prettie Girls! Tween Scene brand into a mainstream product line. Mr. Forman advised the Company on matters related to establishing a large-scale retail presence for their product line and streamlining operations. Joanne Melton, CEO of Tonner-One World Holdings commented:

"Mr. Foreman's counsel was vital to us developing a deep and insightful understanding of how to ensure maximum profits and reduced overhead costs as we continue our relationships with the big box retailers, as well as focusing efforts on the development of an expansive online retail presence"

In addition to the restructuring process and new product development, the Company has also adopted a strict policy of only financing projects from privately funded capital in the form of short-term promissory notes that will not have a dilutive effect on the Company stock.Also included in the update was a statement on how Tonner-One World Holdings Inc is currently in the process renewing its good standing status with the state of Nevada and has also submitted current share structure information to the OTC Markets' website's company profile on TONR as of June 3, 2017.As a part of the Company’s international brand expansion initiatives, Tonner-One World Holdings Inc announced on August 15, 2017 the Company will partner with Bitcoin to development a new e-commerce system to handle international and domestic Bitcoin transactions. Joanne Melton, CEO of Tonner-One World Holdings said:

"Due to our recent surge in overseas popularity, more and more international distributors and re-sellers are requesting access to our products and Bitcoin will make these transactions much more of a seamless undertaking"

TONR stock has been on a steady downward slide from $.0034 when we last reviewed it on May 4, 2016. There has been a significant increase in volume over the last three months which caused a slight uptick to $.0025 on July 10, 2017. The stock fully retraced and is currently trading at $.0005. TONR 15 Minute ChartThe Company is not current on its financial reporting. The last published quarterly financial reports are dated on June 30, 2016. Those reports show very weak revenues, and a balance sheet that is very heavy on the liabilities side. Current market capitalization stands at $404,674 on 681.12 million shares outstanding as of September 21, 2017.While Tonner-One World Holdings Inc seems to be trying to correct its business and financial operations, investors seem to be a bit reluctant to invest in a product that is gradually obsolescing as young girls are becoming more and more interested in technology based toys at a younger age. Unless a toy has a touch screen with some sort of video game, or it can access social media, or send/receive text messages, kids are no longer interested.In order to maintain demand for dolls, Tonner-One World Holdings Inc will need to find a creative way to integrate technology into doll products in order to maintain long-term interest from a primary end-user demographic that seems to be getting younger every year. The Company has a shareholder’s conference call scheduled for October 16, 2017. We will be listening.We will be updating our subscribers as soon as we know more. For the latest updates on TONR, sign up below!Image courtesy of Hamza Butt via FlickrDisclosure: We have no position in TONR and have not been compensated for this article.