Today's Cannabis Focus Is Marijuana Company Of America Inc (OTCMKTS:MCOA)

Marijuana Company of America Inc (OTCMKTS:MCOA) has become one of the most actively traded pot stocks on the OTC Markets. We first profiled the company last April when it was lagging behind other cannabis related names. We told our subscribers at the time that we didn't believe the stock was going to be trading at such low levels for much longer. We were right on the money as MCOA went on to deliver gains of over 2400% for our subscribers that bought and held. At one point shares were as high as $.1985, for gains of over 6300%. Now, MCOA has pulled back and we're taking another look at this microcap runner.First up, a little background on the company. Marijuana Company of America is a publicly traded company headquartered in Southern California. MCOA will distribute marijuana and products related to marijuana as well as CBD and hemp, using a variety of marketing approaches to distribute on a global basis. The company’s CEO is Donald Steinberg, who was the founder of Medical Marijuana Inc (OTCMKTS:MJNA).The first focus for the company is its hempSMART brand, which represents MCOA's non-THC, hemp derived, product line. All hempSMART products are formulated with a cannabinoid base that is derived from hemp and has less than a .3% THC content. hempSMART Brain is formulated with CBD or Cannabidiol as the core ingredient combined with high quality branded ingredients to compliment the CBD to support brain health. hempSMART Brain is formulated to meet the growing demand for neutraceutical products that assist in brain function. This is a first-of-its-kind product with a synergistic blend of natural brain support ingredients, blended with water soluble CBD to provide optimal bioavailability for brain support and protection.The latest news is that MCOA has now commenced generating revenue and started to ship orders for its hempSMART Brain product. CEO Donald Steinberg said:

"Reporting revenue results to our current and prospective shareholders is an important step as the company continues to expand its footprint across America. Now that we have laid the groundwork for our affiliate program in the U.S., MCOA's goal is to utilize its global contacts and networks to begin to expand the hempSMART brand in other countries. In the past, I have developed one of the largest affiliate marketing programs in the world, with offices in over 50 countries and an affiliate base of over 100,000 members. I will leverage that experience as we expand the hempSMART brand."

The second focus for MCOA is its affiliate marketing platform, Club Harmoneous. MCOA aims to do for cannabis what Herbalife Ltd (NYSE:HLF) has done for weight loss. With Steinberg's experience in the affiliate market biz, we believe MCOA is well-positioned to achieve its goals. The multi level marketing (MLM) model has proven successful and there's no shortage of Americans looking for a second income stream. Distributors will buy stock of hempSMART, then sell it to customers as a sort of run-your-own-business program. They are also encouraged to recruit other distributors, and they pick up a percentage of the for-sale product that their recruited distributors sell to their own customers.MCOA's MLM model might have the company positioned better than other cannabis names in the industry. Green Rush 2.0 has seen a wave of legalization initiatives pass last November. California, Massachusetts, Maine, and Nevada all voted to legalize marijuana for recreational use, while North Dakota, Arkansas, Montana, and Florida voted for medical use. This creates plenty of opportunities for MCOA to recruit new members and sell its hempSMART brand of products.Currently trading with a market cap of $122 million, MCOA has quickly become one of the most talked about names among pot stock investors. It’s easy to see why since the company is lead by the founder of Medical Marijuana Inc (OTCMKTS:MJNA), which has a current market cap of $490 million. We believe MCOA represents CEO Donald Steinberg’s second act and one which investors need to pay closer attention to. If the company can replicate the Herbalife ($5.3 billion market cap) business model, MCOA's bull run would just be getting started. We will be updating our subscribers as soon as we know more. For the latest updates on MCOA, sign up below!Disclosure: We have no position in MCOA and have not been compensated for this article.