mCig Inc (OTCMKTS:MCIG): What We're Looking For Ahead Of The Call

Last time we looked at mCig Inc (OTCMKTS:MCIG), the company was trading for around $0.34 a share. Management had just put out some fresh numbers, and markets traded up on mCig on the back of what these numbers said about to date action.Since then, however, the company has traded down a bit and currently goes for just $0.24 a share. At a market cap of less than $80 million, we think this represents a real opportunity to pick up an exposure at a discount ahead of a market revaluation.We outlined our fundamental expectations last time, and we've got a couple of fresh releases since that date that feed into our thesis. Additionally, management has just said it's going to hold a conference call early next week, and we think this call should serve to spark some speculative interest in mCig and in turn, could provide the catalyst we've been looking to as potentially getting things moving in the right direction.Ahead of the call, then, here's a look at what's new, and what we're looking for going forward.The main news, and what we expect will make a considerable appearance as part of the upcoming conference call, is the announcement that the company has on-boarded a tech team to help it expand into the technology side of the cannabis space. There are two important elements of this announcement. The first, that the tech team is the same team that was behind MEGAupload, MEGAclick and MEGAvideo. Many reading might already be familiar with these platforms – they basically dominated online streaming and media sharing throughout the latter half of last decade. If you streamed an online show during that period, chances are the link was a MEGAvideo one, or the source file was stored on a MEGAupload server. At peak, the sites served approximately 50 million users per day over 6500+ servers, monetizing over a quarter billion USD in advertising and subscription revenue.And these guys are now with mCig.Their remit? To get the company to a position where it can offer services that meet the technology needs of the cannabis space, as it grows. Right off the bat, mCig has launched a network of sites under various 420 related monikers – a cannabis job site, a news outlet and an ecommerce platform (built into the news site).Additionally, and perhaps more interestingly, there's an application in development (reportedly for iOS and Android) that – according to the company's tech team release – should hit the digital shelves this week. We took a look at the pitch page (here), and it looks like a sort of social media type, networking platform. It's called 420Cloud, and we think it cold be a game changer for mCig if it takes off. That's a big IF, but it's an iron in the fire, or a shot at goal, and that's not a bad thing.So what does this mean, and what are we looking for from the call?Well, we'd love to see the app released this week (in line with management expectations) but it's looking tight from a timeframe perspective. It's not a big deal in the grand scheme of things, but there's a bit of negative sentiment around right now, and management hitting self-set targets is important to stop this sentiment becoming toxic.In the call, we'd like to get some clarification as to how this new team integrates with current offerings, and more importantly, what portion of the company's value (and future operations) can it account for? Is it a pivot, or is it another string to the bow type situation?Both have distinct advantages and disadvantages, and so we'd like to get some official word on the situation before incorporating it into our expectations as to what the stock will look like this time next year.We will be updating our subscribers as soon as we know more. For the latest updates on MCIG, sign up below!Disclosure: We have no position in MCIG and have not been compensated for this article.