General Cannabis Corp (OTCMKTS:CANN) Is Today's Cannabis Focus

General Cannabis Corp (OTCMKTS:CANN) has been one of the top performers among pot stocks on the OTC markets this year. This comes as we think 2016 will be a banner year for the marijuana industry and that's big news for pot stock investors. There's a coming Green Rush and the time is now for investors to get on board.The marijuana industry is as primed to benefit from the coming tide of legislative changes that will transform the industry. We think 2016 will be a great year for the marijuana industry. The reason being is that the marijuana industry has a lot of tailwinds heading into 2016. Roughly 14 states could legalize marijuana this year, adult-use cannabis or possibly both, either at the ballot box or through state legislatures. While it’s doubtful all those states will be successful, there’s a good chance at least a handful will legalize in 2016. No other single year has offered such incredible promise in terms of the sheer volume of states that could legalize, thanks to other pioneering marijuana markets and growing support for cannabis in general.The ArcView Group just reported that legal sales of cannabis grew to $5.4 billion in 2015, up from $4.6 billion in 2014. Demand is expected to remain strong this year and the research firm forecasts sales of $6.7 billion. Nonmedicinal adult use accounted for $998 million of the total sales in 2015, up from $351 million in 2014, according to the ArcView/New Frontier report summary.The most surprising aspect for us at Insider Financial is the fact that it took marijuana stocks this long to get moving higher. This sector is probably the fastest-growing industry in America right now and most of the public companies in the space are trading for pennies. With the potential interest coming from all walks of life, we think you’ll see bottom fishers looking for a place to invest.General Cannabis describes itself as "the all-in-one resource for the highest quality service providers available to the regulated Cannabis Industry. We are a trusted partner to the cultivation, production and retail side of the cannabis business. We do this through a combination of strong operating divisions such as real estate, consulting, security, financing and the distribution of important infrastructure products to grow facilities and dispensaries. As a synergistic holding company, our subsidiaries are able to leverage the strengths of each other, as well as a larger balance sheet, to succeed."In 2015, the company reported total revenues increased 634% to $1,762,978. In the fourth quarter, total revenues increased 1205% to $685,602. The company said:

"General Cannabis had a record fourth quarter and a record fiscal 2015 with all of our divisions showing significant growth. We enter 2016 at a $2.75 million revenue run rate. Each of our divisions is executing and we expect continued organic growth over the next year. We have been and will continue to be aggressive in executing acquisitions and other opportunities that we believe will benefit us in the long-term. We believe General Cannabis has proven its ability to successfully integrate acquisitions in the cannabis industry over the past year."

General Cannabis touches many aspects of the cannabis industry. Iron Protection Group provides advanced security, including on-site professionals, video surveillance and cash transport, to licensed cannabis cultivators and retail shops. Chiefton Supply is an apparel and design company. GC Supply is a reseller of supplies to the cannabis market. Next Big Crop delivers comprehensive consulting services to the cannabis industry that include obtaining licenses, compliance, cultivation, logistical support, facility design and building services. The real estate leasing business primarily includes the acquisition and leasing of cultivation space and related facilities to licensed marijuana growers and dispensary owners for their operations.CANN also operates The Greenhouse, a 16,056 square-foot former retail bank, which will be converted to serve as the largest shared workspace for entrepreneurs, professionals and others serving the regulated Cannabis Industry. Clients will be able to lease space to use as offices, meeting rooms, lecture, educational and networking facilities, and individual workstations.Currently trading with a market cap of around $20 million, shares of CANN went on an impressive run last month. We think this run is just getting started and expect the company to post solid revenue growth this year. Investors now have the mentality of buying the dips on CANN and other pot stocks. We urge short sellers to cover and short at their own peril. The days of shorting cannabis names look to be over. We will be updating Insider Financial as soon as we know more. For continuing coverage on CANN, sign up for our free newsletter today and get our next hot stock pick!Disclosure: We have no position in CANN and have not been compensated for this article.