eMedia Group Inc (OTCMKTS:EMMD) Is Today's OTC Focus

eMedia Group Inc (OTCMKTS:EMMD) has taken the OTC Markets by storm and turned into one of the top runners in the past month. Shares have exploded from $.12 to a high last week of $2.60, for gains of over 2000%. The chart has been nothing but vertical as this big league promo kicked off. Taking a closer look, Insider Financial wants to see how the fundamentals shape up and whether this monumental bull run can continue for EMMD.First up, a little background on the company. eMedia Group Inc was incorporated under the laws of the state of Nevada, in the United States on October 9, 2015. On October 10, 2015, the Company acquired all of the issued and outstanding shares of eTarg Media Aps. eTarg Media Aps was founded in Aarhus Denmark on May 17, 2010. The Company was originally formed as a sole proprietorship and did not become active until 2012. In 2012, the Company began consulting services and providing software subscriptions around allowing customers to track sales across multiple websites. In May 2013, the Company incorporated and switched its business to selling its customers subscriptions for its new software software suite Accuranker, which allows customers to track their search engine rankings.The former shareholders of the eTarg received 60,000,000 shares in the new parent entity. During the six months ended June 30, 2016 the Company raised $150,000 in gross proceeds through its initial public offering and issued a total of 20,000,000 shares of its common stock to subscribers. Those investors have turned their $150,000 investment into $52,000,000 at current prices. There are now 80,000,000 shares issued and outstanding.The latest press release says that eMedia Group Inc develops customized web solutions with both commercial and retail applications. Currently focused on further development of fare aggregators and travel metasearch engines, Emedia Group owns and operates international online travel and hospitality web portals where users can search for flights and hotels and select the most economical options.Kicking off the February bull run was the announcement that eMedia Group acquired TheHotelGiant.com, a website portal used to search for hotel bookings throughout the world. As part of the acquisition, Emedia added Mr. Dag Nedreldid as its Chief Web Officer. Mr. Nedreldid has extensive programming experience and is a Zend Certified Engineer. He is also well-versed with MSSQL, Visual Basic, Java, ASP and ANSI C and has worked on several e-commerce platforms. Mr. Nedreldid is one of the lead developers behind TheHotelGiant.com and brings with him over a decade of experience in the IT field.Emedia said that its approach is to offer a personalized experiences and bring innovations to this market which has remained mostly unchanged over the last half decade. Currently, the internet-booking travel business is dominated by the Priceline Group, a $80 billion conglomerate operating Kayak.com, Booking.com, Priceline.com among others. Microsoft also owns an important piece of the segment through to Expedia, an $18 billion company which operates Orbitz, Hotwire and other web portals. CEO Liew Kok Wong said:

"In my opinion, Hipmunk.com was the last great innovator in this industry but it was recently acquired by the Concur group which leaves an opportunity for a company like Emedia to build a brand around portals we plan to launch and/or acquire this year."

eMedia followed up TheHotelGiant.com acquisition by buying and rebranding two apps for iOS and Android smartphones. "The Travel Giant" Apps available for both Android and iOS will give mobile users throughout the world access to flight and hotel bookings on their smartphone.Currently trading with a market cap of $208 million, EMMD has run up due to a well coordinated promo campaign. The purpose is to no doubt unload the 20,000,000 shares that were acquired for just $150,000 last year. In looking at the company's financials, EMMD reported at the end of September 2016, $314,000 in revenues, $72,000 in net income, $289,000 in cash, $342,000 in total assets, and $200,000 in total liabilities. While we have seen worse financials on the OTC Markets, these certainly don't justify a $200,000,000 plus market cap. All we can say is buyer beware. Book profits before the dump happens.We will be updating our subscribers as soon as we know more. For the latest updates on EMMD, sign up below!Disclosure: We have no position in EMMD and have not been compensated for this article.