DirectView Holdings Inc (OTCMKTS:DIRV) Attempting A Comeback

DirectView Holdings Inc (OTCMKTS:DIRV) has been an underperfomer on the OTC markets. The company is facing growing competition in the market for police body cameras and many shareholders are upset with CEO Roger Rolston. Now investors are turning their attention to a paid promo to see if that can help shares catch fire again.DIRV provides video surveillance solutions and teleconferencing products and services to businesses and organizations. The company operates in two divisions, Security (Video Surveillance) and Video Conferencing. The Security division offers technologies in surveillance systems providing onsite and remote video and audio surveillance, digital video recording, and services. It also sells and installs surveillance systems; and sells maintenance agreements.The Video Conferencing division offers teleconferencing products and services that enable clients to conduct remote meetings by linking participants in geographically dispersed locations. It is involved in the sale of conferencing services based upon usage, the sale and installation of video equipment, and the sale of maintenance agreements. This division primarily provides conferencing products and services to numerous organizations ranging from law firms, banks, high tech companies and government organizations.The most talked about aspect to the company is its body-worn camera for police officers. So far here, the company has disappointed. The last press release simply touted that the company was showcasing its body-worn-cameras at the National Organization of Black Law Enforcement's 2016 William R. Bracey Winter CEO Symposium. We don't think anything came out of this trip except for a trip to the Diplomat Resort and Spa in Hollywood, FL on the company's dime.Prior to this, DIRV announced in January that it had completed shipments of its HD body-worn-camera solution to three U.S. police departments for live field testing. The company said that:

"The police departments are evaluating product for potential full department wide deployment and are working with DirectView to establish standard operating procedures (SOPs) within each respective department. DirectView is providing both onsite server and off site cloud storage options as well as important redaction options. In addition, the Company's initial marketing efforts have generated substantial interest in its body-worn camera solution from other police departments and the Company expects to deploy units at additional locations for evaluation of potential large scale purchases in the first quarter of 2016."

In December, DIRV named Richard Mireles to the position of Business Development Manager as the Company prepares for the launch of its line of smart body worn camera solutions. His job is establishing DirectView's sales presence in the law enforcement, homeland security and private security markets. So far, there has been no announcement of major inroads made by the company or Mr. Mireles.The other piece of news to come out of the company was a deal signed with LBU Group last month. DIRV is installing a full array of surveillance cameras and NVR recording equipment at each Light Bulbs Unlimited location as well as a remote monitoring center at LBU's headquarters in Deerfield Beach, Florida. The full installation contract is projected at in excess of $100,000. In addition, DirectView has received a ten year ongoing system maintenance agreement.Since the news didn't help shares of DIRV, we're now looking at a paid promotion. The promotion from Penny Stock Hub says:

(DIRV) currently trades at less than a penny and with the way the market has been reacting to potentially undervalued plays as of recent, (DIRV) could be well positioned to capture “under the radar” gains just as this security industry boom comes into full swing.With the client list that (DIRV) holds, the industry growth slated through 2020, and double bottom chart, this could be one of the best times to take a much closer look at a company that could be well positioned at the forefront of a multi-billion dollar surge in global security deployment.

DIRV has been a chronic underperformer among microcaps. While the paid promo may allow the stock to run in the short term, the company really needs to deliver some solid news on its body-worn cameras. So far, what the company has said leaves investors disappointed. We will be updating Insider Financial as soon as we know more. For continuing coverage on DIRV and our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!Disclosure: We have no position in DIRV and have not been compensated for this article.