BPS initiates coverage on Minerco Resources Inc (OTCMKTS:MINE)

On 20^th October’14, BrilliantPennyStocks.com initiated coverage on MINE. The stock moved up by 10.17% since the coverage was initiated.

Minerco Resources Inc (OTCMKTS:MINE) Chairman of the Board, Chief Executive OfficerV. Scott Vanis in a statement posted on company website has shed light on recent developments, where in its flagship VitaminFIZZ® energy formulation was sold out on Amazon and company was not able to rush in new supplies.

CEO- Good Problem To Have

In his first public response to the recent embarrassment of company not being able to keep pace with the huge demand for its products on Amazo.Com, the CEO stressed that it was a “fortunate problem of demand outrunning supply.” He went on to reveal that their original projections about demand and production requirements were proved wrong in the first 15 days of the product’s debut in open market. He also cited the introduction of three new flavors as one of the prime reason for the complex demand vs supply mix getting short circuited.

Commitment To Supply Traditional Distributors Ahead Of Online Retailers

Listing out Minerco Resources Inc (OTCMKTS:MINE) supply commitment priorities, V. Scott Vanis spelt out that his primary focus was to first resupply the products to their traditional distribution channels. As per him, the resupply to online channels came second in terms of priority. He rationalized this approach by stating that, treating “online channels more important than our distribution channels would be extremely unfavorable to our investors in the long run.” He also went on to underline his goal to develop the company as a sustainable long-term business enterprise.

Road Ahead

He went on to express confidence that the shortage in production is a temporary phenomenon, which would soon be addressed as demand from various sales channels became predictable. He also went on to clarify that the company would be limiting the sale of its much sought after Coffee Boost products to the online sales channel for the time being. The approach would be persisted till such time that company is able to integrate this product with Vitamin Creamer sales at its distributorship network.

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