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BPS initiates coverage on mCig®, Inc. (OTCMKTS:MCIG)

BPS initiates coverage on mCig®, Inc. (OTCMKTS:MCIG)
Written by
Aaron Smith
Published on
October 28, 2014
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On 17th October’14, BrilliantPennyStocks.com initiated coverage on MCIG. The stock moved up by 16% since the coverage was initiated.

BELLEVUE, Washington headquartered mCig®, Inc. (OTCMKTS:MCIG) made an announcement last week to the effect that it is expanding its popular VitaCig® flavor line. It also heralded the creation of a new business division, which would focus on reselling “branded E-Liquids”. E-Liquids are more popularly known as E-Juice in the market. Finally, the firm also announced the launch of a newly engineered device which will allow the vaporizing of VitaCig® liquids, even for products which are created by third parties.

mCig®, Inc. Enjoys Industry First Mover Advantage

mCig®, Inc. (OTCMKTS:MCIG) over the past few quarters has emerged as one of the fastest growing e-cigarette companies in the world. It has launched and successfully marketed such highly recognized brands like “mCig®, VitaCig®, and Vapolution products,” in the U.S market space.

Leveraging Changing Customer Preferences

mCig®, Inc. (OTCMKTS:MCIG) has over the past couple of quarters attempted to leverage the growing trend of customers mixing and matching the devices, liquids and flavoring that goes into their e-cigarette smoking habit. The easy availability of such open source devices and liquids in the market has led to this change in the buying and consumption pattern of customers. mCig®, Inc. (OTCMKTS:MCIG) has tried to leverage this trend by launching its own brand of VitaCig® branded E-Liquids. These E-Liquids manufactured by mCig®, Inc. (OTCMKTS:MCIG) enjoy tremendous brand visibility and loyalty.

Access To International Market Via E Commerce

The launch of a new line of E-liquids under its own brand has allowed mCig®, Inc. (OTCMKTS:MCIG) to access the wider global market for it products. An internal team at the e-cigarettes maker has built the new E-liquids portfolio. The company has also put in place a new branding and marketing team to promote this product. It has also launched a new international website to allow customers from outside U.S to purchase their choice of E-liquid.

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