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Written by
Richard Sandle
Published on
August 28, 2017
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In our last review of BELLATORA INC COM NPV (OTCMKTS:ECGR) on June 24, 2017 we reported on the unusual price action from the beginning of April of 2017 to the middle of June 2017. The stock price traded up to a high of $2.26, and then on June 1st, dropped precipitously over the next 2 weeks to a low of $.10. The stock is currently trading at $.22 a share.

The suspicious nature of the trading action has prompted OTC Markets Group Inc. (“OTC Markets”) to discontinue the display of quotes on www.otcmarkets.com and has labeled the stock “Caveat Emptor” (Buyer Beware). The Company has released a statement regarding the questionable market activity.Before we delve into the details, here is a little background for those new to the Company, Bellatora’s purpose is to provide superior and innovative vaporizer products and eLiquids offering tobacco and marijuana smokers a healthier lifestyle alternative, while not polluting the environment for others. An established American marketer, manufacturer, and distributor of electronic vaporizers and eLiquids, Bellatora’s line up of premium quality electronic vaporizers, cigars, cigarillos, and cigarettes as well as eLiquids used in electronic vaping devices, provide significantly lower health risks, as well as product discreteness, and controlled active ingredient concentrations from tobacco and marijuana products.Bellatora Inc alledges that it has been attacked via a malicious spam campaign. Unbeknownst to the Company, a spam email campaign was launched by an unknown party for unknown reasons. This campaign appears to have caused a massive amount of stock activity resulting in a declining stock price and serious damage to investor confidence. Bellatora Inc became aware of this attack through complaints filed by those who were in receipt of these emails. Once aware of this, the Company immediately began an extensive and exhausting investigation into the matter. The Company has not been able to discover the reason for this attack, or the party responsible.In spite of the adversity that Bellatora Inc is experiencing, the Company continues to execute is plans to gain market share in the cannabis industry. The Company recently launched a new eLiquid line for the Vanquish, a superior vaporizer. The new eLiquid include a Raspberry Lemonade and El Diablo, a delectable cinnamon flavored eLiquid. Twelve additional eLiquids will soon follow which will focus on robust and undeclared flavors from a selection of past time favorite flavor profiles. Bellatora is also developing nationwide strategies to enhance distributor relationships, starting with our relationship with DIY Flavor shack in Las Vegas where we have a size-able amount of product as well as beginning Research and Development for future technology releases.On August 24, 2017, Bellatora Inc announced that it was in talks with Skylab Apps regarding the development of a platform called "The Green Life App." The Development of this platform is currently in beta testing. Founder, and CEO of Skylab Apps, Dean Grey, leads the world's top engagement specialist, which explores the way that technology is being leveraged to quantify the interaction between brand and consumer. Skylab Apps has created a white-labeled social engagement platform that allows clients to leverage a multi-million dollar platform to create eco-systems similar to companies like Uber and AirBnB at a fraction of what it would cost a company to build on their own. The Company believes that "The Green Life App" will demonstrate a superior technology driven customer experience allowing Bellatora Inc. to find and design the perfect customer guidance for its premium products.Financial reporting for Bellatora Inc remains unchanged from our last review of the Company. Current market capitalization stands at $8.88 million, on 40.17 million shares outstanding as of August 25, 2017.Bellatora Inc definitely has its work cut out for it in order to restore its reputation and garner the interest and confidence of investors. For now, we will place it in the “wait and see” column and watch it closely. We will be updating our subscribers as soon as we know more. For the latest updates on ECGR, sign up below!Disclosure: We have no position in ECGR and have not been compensated for this article.

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