Bang Holdings Corp (OTCMKTS:BXNG) Could Be About To Change The Face Of Sales, Starting With Cannabis

Here's an interesting one. Bang Holdings Corp (OTCMKTS:BXNG) is a Florida based electronic cigarette company (according to its news media outlet bios) that develops, distributes and retails e-cigarettes and vaporizers. Forget that, for now, however.What the company really does, and what its focus revenue driver going forward will be, is cannabis related advertising and marketing services. Through its Bang Digital Media brand, the company is aiming to capitalize on the marketing requirements of the burgeoning recreational cannabis space.The company suggests that social media in particular is going to be a key driver of revenues for retailers, growers and distributors, and while to-date traditional social media (Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR) etc.) hasn’t been particularly friendly towards the industry, chances are this will change near term with the recent ballots falling in favor of the space.In order to capitalize on this potential, Bang has developed an artificial intelligence platform that can be used to capture social media users, and interact with them through to sale closing on a particular product or service.In its latest round of announcements, the company has detailed the application of this technology to the Trump campaign, and its followers. Specifically, Bang used its AI technology to develop a Trump robot, which would interact with users through the Facebook platform, and attempt to answer questions and communicate with the end goal of selling a digital download of the constitution, annotated in what is referred to as a Trump style interpretation.Here's the interesting part – the technology achieved a sales success rate of more than 5%. Industry percentages vary, of course, based on price points, call nature, that sort of thing, but 5% as a general close rate is very good in the outbound space, and not half bad in the inbound space. So this technology is able to communicate with customers and close out sales at a similar rate to that of call center operatives. The difference is, of course, that call center operatives work shifts, require breaks, need managing, use up space resources and, perhaps most important of all, require paying a salary. The so called Donald Bot, used in the Bang demonstration, needs none of these items.Forbes picked up the concept at the end of last month and did a focus piece on it.Now, Bang expects to take this technology and use it to sell cannabis related products in the recreational space. That sounds good, but in all honesty, we think the company might be missing a trick.If it really can replicate the close rates of call center operatives (and keep in mind that this was a small test, in a focused sample of very currently applicable users) then the potential is huge. Way above and beyond cannabis.Of course, having a link to the cannabis sector right now is a bonus, and that's probably Bang's thinking on the topic. It's picking up strength on both fronts – the potential application of its AI technology to the sales industry, and the speculative volume boost seen in response to cannabis legalization.Longer term, however, we think wider industry is where this technology is headed, and that paints the potential for a large potential upside revaluation as the technology is adapted to more and more product arenas.With that said, Bang is still a risky allocation.The company generates essentially no revenues, and spends a quarter of a million dollars a month on SG&A expenses. Third quarter net loss hit a little over $255K, and debt outweighs cash and equivalents (at June 30) by a factor of two to one. In other words, there's going to be plenty of near term dilution before this thing really gets going. When it does, however, it could literally be a game changer.We will be updating our subscribers as soon as we know more. For the latest updates on BXNG, sign up below!Disclosure: We have no position in BXNG and have not been compensated for this article.