In our last analysis of AURORA CANNABIS IN COM NPV (OTCMKTS:ACBFF), we talked about the strategic agreements the company is making and the addition of talents to its management team. Today we’ll see how Aurora has continued to equip its top executive team with more talents and how the company has remained steadfast in hunting for deals that will result in creation of more shareholder value.Before we continue with this review of Aurora, you may have a quick look at the movements in the company’s share price. ACBFF Daily ChartBusiness and industryIn case you are reading about Aurora for the first time, you may want a little background on the company before you read further.Aurora is a Canadian-based company and a player in the legal cannabis industry. It operates through subsidiaries. Its 100%-owned subsidiary called Aurora Cannabis Enterprises is a licensed producer of medical cannabis.As per research firm, Arcview Market Research, legal marijuana industry is growing rapidly. In North America alone, legal marijuana market was valued at more than $6.7 billion in 2016 and the market is projected to expand to more than $20.2 billion by 2021. This is the revenue opportunity that Aurora is pursuing, and the addressable market is huge considering the growing global demand for medical marijuana.In order to take advantage of the massive revenue opportunity in medical marijuana industry, Aurora has been busy building its top management team so as to execute on its growth strategy with discipline and speed.On August 8, Aurora announced expansion of its executive team with the appointment of new vice presidents and officers. The announced update to Aurora’s management setup included the promotion of Nilda Rivera to Vice President Finance. Before the appointment, Rivera was Aurora's Controller and Corporate Secretary, a position she was appointed to in August 2015.Rivera has over 20 years of experience in accounting, financial reporting corporate governance. As VP Finance, Rivera will be involved in matters such as directing Aurora's operations related to global manufacturing controllership and corporate reporting. She will report directly to Aurora's CFO.As part of the executive team expansion, Aurora also promoted Nick Whitehead to Vice President Market Development. Whitehead has been with the company since January 2016 and served as Manager of Public Affairs. The new role puts Whitehead in charge of planning, strategic development and delivery for the Canadian adult consumer market. Whitehead will report directly to Aurora’s CEO.Aurora promoted Dieter MacPherson, who joined the company in February 2017 as Manager of Production, to Vice President Production. As manager of production, MacPherson was responsible for planning, developing and implementing of processes and procedures to improve productivity. As VP Production, MacPherson will oversee strategic development and direct management for Aurora production facilities. General Managers of all Aurora production facilities will report to MacPherson, who will in turn report to COO.Finally on the management team expansion front, Aurora gave more leadership responsibilities to Debra Wilson. Aurora has made Wilson an officer of the company, in addition to her role as Vice President Human Resources, to which she was appointed in June this year.On July 31, Aurora announced the conversion of convertible debenture issued to it by Radient Technologies Inc. (TSXV:RTI). The debenture converted to 14.3 million units of Radient, were each unit consists of one common share and warrant to purchase one common share of Radient before February 13, 2019.Aurora will also receive an additional 77,549 units of Radient as interest payment to cover $41,096 tied to the debenture. The additional units also consist of one common shares and warrant to purchase one common share of Radient.Following the conversion of the debenture, Aurora’s interest in Radient rise to about 9.6% of issued and outstanding common shares and 17.5% of partially diluted issued and outstanding common shares.Aurora acquired the securities in Radient for investment purposes. Radient uses a proprietary technology called MAP to extract natural compounds from a variety of biological materials. Its extracts are used pharmaceutical, food, biofuel and personal care industries. Radient counts market leaders in these industries among its customers.Aurora on July 31 disclosed that it had agreement with Hempco Food and Fiber Inc. (TSX-V:HEMP) on amended terms for strategic investment. The new terms involve a deal that allows Aurora to acquire up to 19.9% of equity stake in Hempco. This stake could rise to 50.1% under certain circumstances that involve grant of option. In this part, Hempco could grant Aurora an option to acquire shares from its majority owners. This option will require the approval of Hempco shareholders.Aurora is making more investments in Hempco. As part of the investment, Aurora has agreed to extend a $1.5 million loan to Hempco at the rate of 10% annually.Hempco is a global leader in the production of industrial hemp products. Its supplies, which include a brand called PLANETHEMP, are distributed in seven countries."Having successfully completed due diligence, we have decided to progress with our strategic investment in Hempco, thereby gaining access to a rapidly growing health supplement market, as well as securing considerable quantities of low-cost raw material for the potential future production of CBD extracts," said Aurora CEO Terry Booth.SourceFinancialsAurora posted strong revenue growth for the quarter ended March 2017 – the company’s most recent quarterly report. Revenue for the quarter topped $3.9 million, compared to $2.8 million in the prior quarter. As a result, Aurora managed to report a net profit of nearly $70,000, compared to a net loss of more than $1.9 million in the prior quarter.Aurora carries little liability and it has a substantial cash balance.ConclusionThe moves that Aurora has made recently, such as expansion of its top management team and strategic investments, have the potential to boost the company’s future revenues and earnings, thus creating an atmosphere for the stock to continue rising.We will be updating our subscribers as soon as we know more. For the latest updates on ACBFF, sign up below!For the full story, check out our complete coverage on ACBFF.Image courtesy of GoToVan via FlickrDisclosure: We have no position in ACBFF and have not been compensated for this article.