American Green Inc (OTCMKTS:ERBB) Is Today's Marijuana Stock Focus

American Green Inc (OTCMKTS:ERBB) has yet to go on the big run that other marijuana stocks have seen recently. While ERBB saw a run-up prior to the the November ballots, American Green Inc took a hit after Proposition 205 was rejected by Arizona voters. Since then, the stock has been in a narrow range and hovered around the $.0020 base line.While the PR has picked up quite a bit ever since Jonathan Miller was shown the door as CEO, there's still a lot of chatter on the iHub message boards amid the ongoing debate on the pros and cons of American Green Inc. We have covered ERBB quite a bit here at Insider Financial and acknowledge that American Green has been a disappointing investment. However, at current levels, we believe that there's more upside than downside.First up, a quick intro to ERBB. American Green became one of the first publicly traded technology companies in the medical cannabis industry in the world, beginning in 2009, with the introduction of the ZaZZZ machine for automated, age-verifying dispensing of cannabis-based medicines. Now, with over 50,000 individual shareholders, American Green claims to have the largest shareholder base of any cannabis-related public company in the US.An area of focus for the company now is its online store located at www.americangreencbd.com. Last week, the company added two flavors of e-liquid, a full-size version of the balm and a tincture. American Green plans to increase the product line to include tinctures for people and their pets, eLiquid, mint lozenges, and additional sizes of its current product line.All American Green CBD products are created using high-quality, organically-sourced cannabis plants and its cannabidiol (CBD) isolate is extracted using CO2 -- resulting in some of the purest CBD available. All products are sourced from organic hemp, purified and isolated from any undesirable plant materials. The base formulation is pharmaceutical grade, and tests over 99% CBD by weight. As a result American Green CBD allows for accurate mixing of the products, no taste or odor, and high levels of bioavailability.The company's CBD products will also be integrated with other American Green-centric opportunities such as the BlazeNow dispensary locator app and the American Green "Smart Vending" Machine that will enable the verified sale of regulated products. The general offerings in the company's Amazon store are slated to include the original hat selection with new updated variations.Last month, American Green said "that with the BlazeNow arrangement and the resulting sales, orders for the American Green Machine (AGM), and with its online store relaunching in the Amazon Marketplace on Thursday, expected revenues for the first quarter of the new year should be in its best quarter to date. The projected sale of over thirty American Green Machine (AGM) units will make up a substantial amount of the quarter's revenue and account for more than half of its revenue until the cultivation facility is fully operational. The expansion of the "AGM Machine" into markets other than cannabis has already presented much larger opportunities than were available by being wedged into a single sector."In terms of the Phoenix facility, American Green said "with a licensed commercial contractor selected, a cultivation license in place, and the recent extension to its variance approved by the City of Phoenix, the permit for the engineered site-plan is the only thing remaining to allow the company to expedite the facility's completion. Much of the construction has already been done off-site and will be shipped in the next month."Currently trading with a market cap of $12 million, the latest updates from ERBB have failed to move the needle in terms of share price. However, the good news is that it won't take much to do so. If we see the company generate significant revenues from its online store or its American Green Machines, it will be a big driver in terms of bullish momentum. If American Green can deliver and shareholders see some REAL progress on the Phoenix facility, that will also create sustained bullish momentum. As Chairman David Gwyther said:

"For a variety of reasons including the termination of previous management, the company is now re-focused on revenues and acceptable margins. With focus on core competencies and the capable leadership of our new chief operating officer Patrick Carrigan as well as his staff, American Green will be able to make 2017 our best year to date."

We are certainly hoping he is correct. The good news is that we don't see how 2017 could be any worse than 2016 for ERBB shareholders. We will be updating our subscribers as soon as we know more. For the latest updates on ERBB, sign up below!Disclosure: We have no position in ERBB and have not been compensated for this article.