Shareholders of ALKAME HOLDINGS INC. (OTCMKTS:ALKM) should have enjoyed the last ride. Some may have made four times their money on this name. On the top of it, everything happened very fast. In January 2017, the share price jumped from the lows of $0.004. The momentum was impressive. It made the price hit the $0.022 mark in a few days before retracing back to $0.0010.That's not all. The spike in the volume was also remarkable. In 2017, no more than 200 million shares changed hands a day. The interest in the stock seemed low, as ALKM did not release much news. Everything changed in January 2018. Many became suddenly interested in the stock, and the social media exploded up. As a result, the stock commenced moving almost 400 million shares a day.Before we explain what happened, check the price action. Also, form your own opinion: Two months chart for ALKMReview of the BusinessAlkame Holdings, Inc. was founded in 2010. It is headquartered in Las Vegas, Nevada. The business focuses on patentable, innovative, and eco-friendly consumer products. In particular, ALKM distributes enhanced waters utilizing an exclusive patented formula. Photo Taken From the Website - ALKAME HOLDINGS IN OTCMKTS:ALKMThe products are multifarious. However, we need to draw the attention to the following fact. The company is also specialized in the distribution of Hemp and related CBD products. With the current demand for cannabis, this is a significant stock catalyst: Alkame's Products - ALKAME HOLDINGS IN OTCMKTS:ALKMThe company claims to be producer, manufacturer, and distributor. Readers should explore this website. But, for busy individuals, this is what you need to know:The company owns a subsidiary, CBD Co-Packer, operating as a Hemp supplier. Check the following photo: ALKM as a Supplier - ALKAME HOLDINGS IN OTCMKTS:ALKMThat's not all. CBD Co-Packer also provides product development to players in the industry. Please note the following. After the new regulations, many new companies are entering the cannabis industry. The industry is booming both in USA and Canada. Thus, the services delivered by ALKM are much demanded at the moment. Check the following image taken from the website: Product Development - ALKAME HOLDINGS IN OTCMKTS:ALKMFinally, CBD Co-Packer also provides product manufacturing to the clients. ALKM seems to have accumulated know-how. Honestly, in the cannabis space, it is scarce. Take into account that this is an emerging industry. So, few players in the industry have the know-how. It is quite valuable. It is another good point to stay tuned to ALKAME. Check the following image: CBD Co-Packer - ALKAME HOLDINGS IN OTCMKTS:ALKMWhat's going on in the market?On January 28, 2018, the interesting movements commenced. ALKM had not sent news, but some individuals seemed to acquire shares. The first press release noting the new highs was this one. This is what you need to read: First Press Release - ALKAME HOLDINGS IN OTCMKTS:ALKMThe following days, the market understood a little more, as new information was disclosed. ALKM was expected to release new announcements. Market expectations were high, thus the share price was pushed up. We could read it in this other press release. This is what you need to know:On January 23, 2018, the market received something even more interesting. Listed companies were inviting ALKM to participate in the new Arnold Sports Festival. Alkame did not confirm its presence. But, we cannot discard that it will do soon. The opportunity is large.Arnold Schwarzenegger’s Annual Arnold Sports Festival will be held in Columbus, Ohio, on March 1-4, 2018. It is the 30th Anniversary of the Arnold Sports Festival. Thus, expectations are high. It consists of 70 sporting events. Additionally, more than 18,000 athletes will attend the meeting.If ALKM could participate, the share price could run for two reasons. Firstly, many potential clients and investors will be present. They will be able to get to know the company and its products. ALKM could be able to explain to a wide audience about its products. Hence, the company could increase public awareness, which is usually a serious stock catalyst.There is more.ALKM may use this event to release new information. Companies usually utilize such shows for releasing new information. We will stay tuned to the company. If the announcement is significant, the stock gains could be larger than that of the previous swing.ConclusionCurrently trading with a market cap of $0.19 million, ALKM is an interesting story among small caps. With 198 million shares outstanding and only a float of 26 million, ALKM's volatility will be high. Vol players have, therefore, a new ticker to play with.The only caveat to this name is that the financial statements have not been updated for some time. Markets don't appreciate this fact since the operating performance is unknown. Furthermore, the asset/ liability ratio was under one in the last report. To sum up, the news is moving ALKM. Some are making glorious stock gains here. But, we need to note that the risk is high. This is a ticker for getting an adrenaline ride.We will be updating our subscribers as soon as we know more. For the latest updates on ALKM, sign up below!Disclosure: We have no position in ALKM and have not been compensated for this article.Image courtesy of Jason de Villa via Flickr