North American Cannabis Holdings Inc (OTCMKTS: USMJ) Launches Its EVERx CBD Infused Bottled Water

Cannabis infused products are one of several popular approaches that businesses are taking in order to capitalize on the rapidly growing cannabis industry. Rather than directly cultivating and producing cannabis, some businesses are producing the end-user consumer products. North American Cannabis Holdings Inc (OTCMKTS: USMJ) is one such company.North American Cannabis Holdings Inc. is developing a variety of cannabis related enterprises. Currently, the company is heavily involved in its ongoing development of a cannabis concept restaurant, The AmeriCanna Cafe. The Company’s experience operating a sport fitness and wellness restaurant has led to the development of the concept cannabis restaurant. The AmeriCanna Café will initially include custom blended hemp infused coffee, cold pressed juices and smoothies in addition to carrying raw hemp seeds and other hemp infused foods. As state and federal law permits, THC infused beverages and foods will be added to the menu. Consumers will be able to interface with trained staff to learn about the specific benefits of cannabis and select healthy and refreshing cannabis infused beverages. The official launch of the AmeriCanna Café is planned for April of 2017. The Company is also developing other cannabis pilot projects separate from its AmeriCanna Cafe concept restaurant.North American Cannabis Holdings Inc., along with its spinoff partner Puration Inc (OTCMKTS PURA) recently launched its EVERx CBD Infused Bottled Water products, a new sports, fitness and wellness nutritional supplement brand specializing in products infused with cannabidiol (CBD). The launch was preceded by an announcement on February 21, 2017, that UFC MMA fighter Julianna Pena, “The Vixen of Venezuela,” will attend the upcoming Arnold Sports Festival as the event spokesperson for the official launch of the EVERx Sports Nutrition Brand. Julianna Pena is the number 3 ranked UFC MMA women’s bantamweight fighter and a title contender. Her record to date is 8 wins and 3 losses.On March 6, 2017 the launch of the EVERx CBD Infused Bottled Water and EVERx Alkaline Bottled Water took place at the Arnold Sports Festival held in Columbus, Ohio.

"We could not be happier with the reaction at the Arnold to both our EVERx CBD Infused Bottled Water and EVERx Alkaline Bottled Water," said Brian Shibley, CEO of Puration.

EVERx Sports Beverage is based on a proprietary technology. PURA has partnered with Alkame Holdings, Inc. (OTCMKTS: ALKM) to combine PURA's proprietary cannabis extract process with ALKM's patented technology that alters the structure of water, producing a combination of characteristics that are unprecedented in the beverage industry. The ALKM technology breaks down the hydrogen bonds, reducing water's cluster size, providing a more efficient delivery system for the CBD. Separate from the infused CBD, the ALKM technology includes an optimal alkaline pH level formulated with antioxidants and electrolytes for effective hydration. PURA has also private labeled ALKM's patented alkaline water.

USMJ stock has been trading in a range with resistance at $.0010 and support at $.0003. Price has broken through the resistance level a couple of times since the beginning of the 2017 year to a high of $.0060, but it immediately retraced back below the resistance level on the same day. The stock is currently trading at $.0008.On the second fiscal quarter (Q2 2017) financial report for the period ending December 31, 2016, the Company reported an increase of 40% in revenue to $193,000 compared to the same period the previous year and an increase of 56% in gross margin to $110,000. Notably, the Company’s operations are reaching breakeven, reporting a net margin loss of only $78 for the quarter. Current market capitalization stands at $10.495 million, on 13.119 million shares outstanding as of March 23, 2017 North American Cannabis Holdings’ strategy of diversifying into different segments of the cannabis industry positions the business in such a way that it can capitalize on multiple revenue generating activities, and creates a potential for growth. USMJ is certainly one which we are keeping an eye on. We will be updating our subscribers as soon as we know more. For the latest updates on USMJ, sign up below!Disclosure: We have no position in USMJ and have not been compensated for this article.