Here's Why EMS Find Inc (OTCMKTS:EMSF) Is Running Up

EMS Find Inc (OTCMKTS:EMSF) has been a bit of a roller coaster over the last week or so. The company opened on Tuesday at $0.018 share, having closed out last Friday (the weekend was extended by reason of President's Day in the US) at $0.008. Just a few days prior, it had traded as low as $0.003. Mid session Tuesday, EMS logged intraday highs at $0.026, before diving to current levels in an around $0.01 as of mid session US on Thursday.That's a close to 600% run low to high, and while the company now trades around 40% off the highs, it's still a decent rally. The question now, is, can it continue?Well, we’ve taken a look at what we see as driving the upside, and from current levels, at least, we think the answer is yes.Here's what we are thinking.By way of a quick introduction, this one is a technology company (a startup, really) with a current focus on the development and deployment of software for the medical industry.Specifically, its lead tech is a product called EMSFind (not surprisingly). It's designed to serve as an interface through which individuals can arrange, track and locate emergency and non emergency medical transport vehicles. Think of it as a sort of Uber, but with ambulances instead of cabs.For our non US readers, this may seem a little odd. Why? Well, across Europe, for example, medical transportation is state run. People call emergency services, hospitals deploy ambulances, they turn up. It's not that simple in the US market however, where everything is privately (private company's, that is) orchestrated. There are something like 10,000 medical transportation companies in the US, working with various hospitals and medical facilities, and all subject to various insurer limitations, policy types, that sort of thing. EMSFind aims to serve as an interface between patients and these companies, allowing users to find the nearest ambulance, for example, and have it take them to their desired facility.So that's the technology, what's the news?Well, the company just reported the signing of a worldwide, on-revocable and renewable Software Licensing and Partnership Agreement with EpicMD. EpicMD is another medical software company that – as a flagship feature – allows users to interact with healthcare providers on their mobile devices. It also arranges medical transportation, however, and this is where the deal comes in to play.Basically, EpicMD deploys a suite of software with its initial install to users, and the latest deal will see EMSFind included as part of this suite.This is a big deal, because EpicMD had very close links to insurers, and the ability for the software users to tie their use into their insurance coverage has previously been a pretty big (or perhaps a better way to put it, pretty much totally prohibitive) barrier to success. With the EpicMD partnership, this barrier is no longer prohibitive. It's still there, to some degree, but its far lower, and the partnership should open some doors that were previously very firmly shut.That's the crux of this development – it's not going to change the company overnight, but it has changed the company's prospects, and that's why EMS is up as it is.There's an addendum to this, however, and it's rooted in confirmation.As yet, the company is yet to make the agreement official with an SEC submission. We've seen this sort of development hit press at this end of the market before, and then not materialize. To cement it in place, we want to see an 8K hit the SEC. That it hasn’t done just yet isn’t all bad, as we'll almost definitely see some run up action as and when it does. It adds an element of uncertainty to the equation, but what else can we expect from this end of the market.We will be updating our subscribers as soon as we know more. For the latest updates on EMSF, sign up below!Disclosure: We have no position in EMSF and have not been compensated for this article.