Here's What's Important About Solaris Power Cells Inc (OTCMKTS:SPCL)'s Acquisition

Solaris Power Cells Inc (OTCMKTS:SPCL) is one of those companies that flies very much under the radar, but that has the potential to be thrust into the spotlight near term and – by proxy – could be set for a dramatic upside revaluation.The company just ran up to the tune of 100% on the back of an acquisition announcement, but we see value beyond the acquisition itself – we think what the acquisition says about, and means for, the company's strategy going forward is as valuable as the impact that the acquired entity might have on Solaris' ability to generate revenues.Here’s what we're thinking.For anyone new to the company, our first comment would be to ignore the name. Power Cells refers to a legacy operation, and to be honest, we're surprised management hasn’t moved to change the name completely, or at least cut it short beyond 'Solaris', to avoid any confusion.No such luck there, however – something we'll be looking for in the future.Anyway, back to the point. This company acquired an entity called Pixelmags last year, and in doing so, officially pivoted to become a digital media play. Pixelmags is a platform that takes content and reformats it into a kind of magazine style type format, which it then distributes electronically to various digital media outlets.At the time, markets saw it as a potentially game changing acquisition, bringing with it the potential for tens of millions of dollars in annual revenues. This hype has died down a little, but it still exists as an undercurrent opinion, and the latest announcement has re-sparked said opinion in the eyes of current (and potential) shareholders. That's why Solaris is up 100% heading into the close of the week.Looking at the announcement specifically, then, Solaris just reported that it has has signed definitive agreements to acquire an entity called migme. Migme is a social media platform with a primary market in Southeast Asia, which allows famous individuals and fans to interact together in thousands of digital chat rooms. That's the USP, and it seems to be working – there are 35 million monthly active users on the platform right now, and the interaction type chat room interface results in a reportedly extended user interaction time when compared to other social media formats. We're not sure how accurate this is (the Facebook platform now tops TV in terms of user eyeball time in millennials) but it seems to make sense, so we'll give the company the benefit of the doubt.As per the deal, 110 employees will add to the Solaris roster, and the team will focus on getting the Pixelmags platform and the migme platform running in conjunction with one another towards a shared goal of growth in the digital space.So that's the news – how does this play into overall attractiveness as a potential allocation?Well, here's where things get interesting.The latest acquisition means that Solaris is now a holding company proper, and that it can start to benefit from the combined resources of its two (a number we expect to grow soon) subs. This is a big step towards executing on its longer term growth strategy, and is the first sign we've had in a while that things are panning out as management outlined, since way back in the wake of the initial PixelMags announcement.In other words, there's real growth potential here, if the two acquisitions can combine successfully.Nothing's risk free, of course, and this one is steeped in potential pitfalls from a shareholder perspective. Cash is always going to be an issue at this stage of the market, and dilution has to be considered a real risk near term. Couple this with an acquisitive strategy, one that could well be funded through share issue, and this dilution risk doubles.That said, as a punt, it's well worth a look.Next move? Change your name, Solaris.We will be updating our subscribers as soon as we know more. For the latest updates on SPCL, sign up below!Disclosure: We have no position in SPCL and have not been compensated for this article.