General Cannabis Corp (OTCMKTS: CANN) Targets The California Cannabis Market

The burgeoning cannabis industry is creating an avalanche of opportunity, most of which is in the direct cultivation, production, sale, and distribution of cannabis products. As a result, there is also a demand emerging for peripheral businesses that provide services, products, and equipment to those involved directly in the production of cannabis products. General Cannabis Corp (OTCMKTS: CANN) is positioning its self to create revenue streams from as many of these peripheral demands as possible.General Cannabis Corp considers itself to be the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. The company is a trusted partner to the cultivation, production and retail side of the cannabis business. The company does this through a combination of strong operating divisions such as real estate, consulting, security, financing and the distribution of important infrastructure products to grow facilities and dispensaries. As a synergistic holding company, their subsidiaries are able to leverage the strengths of each other.Since our last review of General Cannabis Corp, the company has made several positive moves worth mentioning. First, two new members have been elected to the Board of Directors, Duncan Levin and Mike Green. Duncan Levin is a managing partner of Tucker Levin, PLLC, and former federal prosecutor. He is a highly respected expert in the legal aspects of anti-money laundering, internal investigations, and anti-fraud. Mike Green has extensive real estate investing experience across public and private markets spanning several business cycles. Both bring to the company the highest level of professional knowledge and credibility.Perhaps the news with the most impact was the press release on March 27, 2017 in which the company announced that its security division, Iron Protection Group (IPG), the premier provider of protection services for the regulated cannabis industry, will begin offering its services in California. Iron Protection Group is a wholly owned subsidiary of General Cannabis. IPG provides security and training services to the regulated cannabis market. IPG encompasses all things related to protection, from training individuals in the art of manipulating a firearm, all the way to providing a personal security detail for any of your security needs.

"The demand for security services in California is skyrocketing," said Hunter Garth, Managing Director of IPG. "As a known security leader in Colorado, we are now seeing a dramatic rise in security and transportation requests from companies throughout the state. By opening our first office in the state capital, we plan to fulfill a vital component of the regulated cannabis industry in this substantial market."

CANN stock has been on a downward trend since the beginning of 2017 as a result of the retrace from the major price spike that took place in September through early October of 2016 reaching a high of $5.19. The stock price has consolidated and settled $2.15 where it is trading today, coming off a support level at about $2.00. Current market capitalization is holding at $42.54 million, on 19.33 million shares outstanding as of April 07, 2017On March 31,2017 General Cannabis Corp announced financial results for the year and quarter ending December 31, 2016. Year-over-year revenue grew by 69 percent, and quarter-over-quarter revenue grew by 13 percent from both organic growth and a full year of expanding the businesses. All the while operating costs and expenses increased by only 11 percent year-over-year. Net income however, ended up in the negative column due almost entirely to non-cash expenses associated with warrants issued with new debt, and the retiring of old debt. The company expects to make more acquisitions in 2017.The expansion of Iron Protection Group into the California cannabis market, along with several new initiatives the company plans to roll out in 2017, puts forth a positive outlook in 2017. Combine that with the continued growth of the cannabis industry in general, and the expectation for General Cannabis Corp to achieve growth is very promising. We will be updating our subscribers as soon as we know more. For the latest updates on CANN, sign up below!Disclosure: We have no position in CANN and have not been compensated for this article.