(Nasdaq: LRHC) Profile
OUR NEW PROFILE IS: (NASDAQ: LRHC)
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LRHC IS CURRENTLY TRADING FOR AROUND $1.50- THAT’S A 70% DISCOUNT OVER THE RECENT IPO PRICE OF $5
LRHC HAS 2,400+ AGENTS AND 35 OFFICES WORLDWIDE
ACQUIRED TWO OF ITS REAL ESTATE BROKERAGE FRANCHISEES WITH COMBINED REVENUES IN EXCESS OF $20.7 MILLION IN 2022
QUARTERLY REVENUE INCREASED 11% YEAR-OVER-YEAR TO $6.8 MILLION
CHECK OUT THE INVESTOR PRESENTATION HERE
Hello Everyone,
We wanted to wrap the week up with one last profile.
This is a company that you should remember from last month.
We sent you this one the night of November 16 to research for the 17th.
It opened up on the 17th at 1.15 after a bit of a gap up to start the session off.
By the end of the day it shot past 2 bucks and and exactly one week later it hit 2.81.
This was a 144% move in a week!
It was certainly one of our most exciting profiles of 2023. We want you to research it again tomorrow before the weekend.
Pull up LRHC.
It is still sitting well above the price we profiled it at before and we think that now is a good time to take a look at this one again.
This one just IPO’d two months at $5 and is sitting at a significant discount from those levels.
It seems to have leveled off right around it’s current levels after some profit taking on the back of a massive leg up, making it a great time to take a look at it.
LRHC was established in 2004 as a comprehensive real estate services platform that seamlessly integrates residential brokerage, mortgage, title, and insurance services, bolstered by a cutting-edge educational support system.
The company boasts a distinctive brokerage model that places the agent at the center, providing them with a 100% commission structure.
Their strategic focus is to drive substantial growth through expansion, seizing the opportunities presented by the evolving trends in the agency model within the real estate industry.
La Rosa Realty’s core operations are primarily within the vast U.S. residential real estate market, which according to Zillow Research, reached a staggering $43.4 trillion in 2021. This marked a remarkable increase of $6.9 trillion since 2020 and more than doubled the levels seen a decade ago.
La Rosa Holdings’ serves as the holding company for a suite of agent-centric, technology-integrated, cloud-based, multi-service real estate companies.
The principal entity, La Rosa Realty, LLC, has earned its place in the “Top 75 Residential Real Estate Firms in the United States” as recognized by the National Association of Realtors (NAR), the leading trade association in the U.S. real estate industry.
The brainchild of the operation is CEO, Mr. Joseph La Rosa, a successful real estate developer, business and life coach, author, podcaster, and public speaker. The business is deeply rooted in his transformative philosophies of family, passion, and growth. Mr. La Rosa’s book, “Do It Now!“, serves as a roadmap to personal success and well-being, inspiring a community of successful realtors who have played a significant role in the business’s growth.
In addition to offering face-to-face residential and commercial real estate brokerage services to the public, the company strategically cross-sells technology-based products and services.
The business is structured around providing services to its agents and the public, encompassing residential and commercial real estate brokerage, franchising, real estate brokerage education and coaching, as well as property management.
The primary real estate brokerage operates under the name La Rosa Realty, complemented by a smaller presence under the licensed trade name Better Homes Realty.
The company has established five corporate real estate brokerage offices under the La Rosa Realty brand in Florida, along with 28 franchised real estate brokerage offices in six U.S. states and Puerto Rico.
Additionally, they have expanded globally with an international franchised office in Peru. These real estate offices, both corporate and franchised, are collectively staffed by over 2,380 licensed real estate brokers and sales associates.
LA ROSA REPORTS THIRD QUARTER 2023 FINANCIAL RESULTS AND PROVIDES BUSINESS UPDATE
Quarterly Revenue Increased 11% Year-Over-Year to $6.8 Million
CELEBRATION, Fla., Nov. 20, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today provided a business update and announced its financial results for the third quarter ended September 30, 2023.
Q3 2023 Highlights and Subsequent Events
- Total revenue increased 11% year-over-year to $6.8 million for Q3 2023
- Entered into strategic referral partnership with Janover, an AI-enabled B2B fintech marketplace connecting commercial property borrowers and lenders
- Launched a proprietary artificial intelligence (“AI”) technology system ‘JAEME’ to support real estate agents
- Acquired two of its real estate brokerage franchisees with combined revenues in excess of $20.7 million in 2022
- Completed an IPO on October 12, 2023, raising gross proceeds of $5.0 million and commenced trading on the Nasdaq Stock Market
Joe La Rosa, CEO of the Company, commented, “We believe that the last couple of months have been transformative for the Company. We achieved a major milestone by completing an IPO onto the Nasdaq Stock Market and raising gross proceeds of $5 million. I am also pleased to report that revenues increased 11% to $6.8 million for the third quarter of 2023 over the same period last year. We recently acquired a controlling interest in two of our franchisees, both located in Florida. Not only do the acquisitions expand our footprint in Florida, but we expect that they will also increase our top line revenue by over 75%.
“We believe that we have consistently been at the forefront of innovation in the real estate industry. We have a unique brokerage model which is agent centric with 100% commissions. This agent-centric commission model enables our sales agents to obtain higher net commissions than they would otherwise receive from many of our competitors in our local markets. Moreover, we provide our brokers with training and support, including our proprietary AI technology system, JAEME, that drives marketing, efficiency, and sales. We believe the support that we provide to our agents at a minimal cost to them is one of the best offered in the industry.
“We continue to explore ways to grow our revenue streams for both our brokers and the Company. Towards that end, we recently signed a referral partnership agreement with Janover. We expect that their expansive network of banks and first-in-class AI enabled fintech platform will help drive referrals to our brokers. We believe that we have built a highly scalable business model with several recurring revenue streams, and we now have a strong balance sheet after completing the IPO. Our goal is to deliver long-term shareholder value by driving exponential growth that will allow us to capitalize on the changing agency model trends occurring in the industry,” concluded Mr. La Rosa.
LA ROSA HOLDINGS BUSINESS EXPANSION
La Rosa Holdings has thrived by offering well-trained and knowledgeable realtors access to proprietary and third-party in-house technology tools, quality education, and training. The company also provides effective marketing that draws some of the finest local realtors, who offer value-added services to home buyers and sellers drawn to the brand.
The company provides real estate brokers and sales agents seeking financial independence with a turnkey solution, supporting them in expanding their brokerages while they build their own businesses.
This approach allows them to maintain a low fixed-cost business with multiple recurring revenue streams, resulting in relatively high margins and cash flow.
La Rosa Holding’s agent-centric commission model ensures our sales agents earn higher net commissions compared to many of the competitors in local markets.
The company firmly believes that their proprietary technology, training, and support, offered at minimal cost to agents, is amongst the best in the industry.
This team-centric approach has enabled La Rosa Holding’s to achieve a total transaction volume of $2.9 billion, establish offices in six states. The company maintained an agent headcount of 2,450, and completed 8,300 transactions in the Fiscal Year of 2022.
With the proceeds from the IPO, $LRHC can now expand more rapidly, not only within the existing six-state presence, but also across the country.
La Rosa Holding’s can extend its award-winning performance nationwide, backed by industry recognitions and awards, including “Top Work Places” in the Orlando Sentinel, a ranking among the Top 75 Residential Real Estate Firms in the United States by the National Association of Realtors, and top recognition in the large business workplace category in 2022.
Why do these accolades matter? In an ultra-competitive industry, the best professionals tend to gravitate towards the best companies, and in this regard, $LRHC stands out.
The company attracts top talent through a range of supporting assets, including franchise opportunities, coaching, real estate transaction platforms, and the mentioned ancillary services. While these features are excellent, the most crucial factor is this: $LRHC empowers agents to earn considerably more.
La Rosa’s disruptive business model breaks from tradition, paying its agents 100% commission rather than a typical 30-50%, and they provide free education benefits, a proprietary training experience, and access to cutting-edge technologies to drive sales.
INVESTMENT HIGHLIGHTS
- 2,400+ agents worldwide
- 35 offices worldwide
- Became a top 75 residential real estate company in the U.S. in 2016
Future Opportunity
- Offer additional services such as mortgage, title, homeowner’s insurance
- Organic growth and expansion to further locations in the U.S. and internationally
- Create or acquire additional proprietary technologies
Unique Business Model
- Services include: Residential & Commercial real estate brokerages, franchising, real estate education & coaching, property management
- Agent centric model
- Proprietary technology for training and marketing
Financial Strength
- History of profitability
- Solid balance sheet
- Strongly positioned to drive near-term and long-term shareholder value
LA ROSA IMPLEMENTS FINAL OFFER TO DELIVER TRANSPARENCY IN REAL ESTATE TRANSACTIONS
Celebration, FL, Dec. 05, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, and Final Offer, a consumer-facing offer management and negotiation platform driven by agents, today announced a strategic partnership to provide La Rosa’s agents with a more transparent offer and negotiation experience for their clients. This collaboration aligns with La Rosa’s and Final Offer’s mission to revolutionize the real estate transaction process and bring much-needed transparency to the industry through best-in-class technology.
Final Offer is a technology platform that operates in the heart of the real estate transaction by enabling buyers to make successful offers and sellers to maximize the outcome of their sale. Final Offer’s streamlined process allows sellers to commit to a minimum price as well as terms of the sale upfront. Pre-approved buyers make binding offers online. If the Seller chooses to offer a “Final Offer” price and terms an interested buyer can hit the button at any time and immediately put the home under agreement. Final Offer’s platform is designed to empower both real estate agents and consumers with real-time transparency, streamlining the offer management and negotiation process, creating a fair playing field for all, and providing accountability and trust.
Joe LaRosa, CEO of La Rosa, commented on the Company’s partnership with Final Offer, “We recognize the need for a fundamental shift in our industry towards greater transparency, accountability, and fairness. That’s why we are proud to partner with Final Offer, a consumer-facing offer management and negotiation platform driven by agents. We believe that our collaboration with Final Offer aligns perfectly with our vision to enhance the real estate experience, bringing greater transparency to buyers and sellers, and aiding agent cooperation.”
Jocelyn Vos, SVP of Enterprise Sales at Final Offer, stated, “We believe that our platform helps sellers maximize their outcomes, and provides all parties involved with the information needed to make informed decisions, ultimately raising the industry’s standards and enhancing the real estate experience. We believe that our partnership with La Rosa will prove to be a significant leap forward in the real estate industry. By embracing technology and fostering transparency, Final Offer and La Rosa are leading the way for change in an often-murky process.”
About Final Offer
Final Offer, headquartered in Boston, emerged in October 2022 as the sole consumer-centric platform, driven by agents, dedicated to managing and negotiating offers for residential real estate. The platform champions transparency throughout the buying and selling process. A distinctive feature of Final Offer is its mandate for licensed real estate agents to represent both parties in the transaction. Users of the platform are granted real-time offer alerts, injecting both urgency and fairness into the process. Since its inception, Final Offer has shown tangible results, benefiting both sellers and buyers in the real estate market. For more information, please visit: https://www.finaloffer.com/.
LA ROSA ACQUIRES SECOND REAL ESTATE BROKERAGE FRANCHISEE WITH AUDITED REVENUE OF $10.8 MILLION AND POSITIVE NET INCOME IN 2022
Company Continues to Execute on its Planned Roll-Up Strategy
Celebration, FL, Oct. 19, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate companies, today announced that it has acquired a controlling interest in the Company’s franchisee – Horeb Kissimmee Realty, LLC (“Kissimmee) located in Kissimmee, Florida.
Kissimmee generated revenue of $10.8 million and had positive net income in 2022. The franchisee provides residential and commercial real estate brokerage services. It also provides coaching and support services to agents on a fee basis.
Joe La Rosa, CEO of the Company, commented, “We are executing on our planned roll-up strategy of acquiring profitable franchisees. We believe that this acquisition when combined with the previous acquisition of La Rosa Realty Lake Nona, Inc., will double our top-line revenue. We have several other acquisitions in the pipeline, and we expect both our top-line and bottom-line revenue to improve considerably as our current infrastructure is set up to support five times our current agent count. We believe our brokerage model is unique when compared to many of our competitors in our local market. It is agent centric with 100% commission and it also provides real estate brokers and sales agents who are seeking financial independence with a turnkey solution and support in growing their brokerages while they fund their own businesses. This enables us to maintain a low fixed-cost business model with several recurring revenue streams, yielding relatively high margins and cash flow. We also offer proprietary technology, training, and support to our agents at a minimal cost to them which we believe is one of the best packages offered in the industry.”
LA ROSA LAUNCHES MULTI-LEVEL REVENUE SHARE PLAN FOR AGENTS
Celebration, FL, Nov. 28, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced that it has launched a multi-level revenue share plan designed to empower realtors with a unique income stream. The Company believes this innovative model will provide agents with an opportunity to create passive income from day one, setting a new standard for compensation within the real estate sector.
The multi-level revenue share model is called “Ultimate Plan,” a four-level revenue share model, designed to create a sustainable and lucrative income stream for real estate professionals. The Company believes this model will allow agents to generate earnings not only from their direct referrals but also from the referrals brought in by their recruits, extending up to four levels deep.
Ultimate Plan Highlights:
- Immediate Earning Potential: Unlike traditional commission structures, La Rosa’s model is designed to allow agents to potentially start earning passive income from the very first referral they bring into the Company. This immediate earning potential is expected to provide a financial boost to agents, creating a sense of ownership and commitment to the Company’s success.
- Building Your Downline: Agents will have the opportunity to build their own downline by recruiting and mentoring new real estate professionals. As these recruits bring in referrals of their own, the original agent will continue to benefit from the cascading revenue share structure. The Company believes that this will not only fosters teamwork and collaboration but also incentivize agents to actively contribute to the growth of the company.
- Transparent and Easy-to-Understand Revenue Model: La Rosa’s revenue model is straightforward and transparent, making it easy for agents to understand and track their earnings. With a clear breakdown of how commissions and revenue share are calculated, agents can confidently plan and strategize their business to maximize their income potential.
- 100% Commission Plan or Revenue Share: What sets the Company apart is the dual offering of either a 100% commission plan or a revenue share plan for agents. This flexibility should allow real estate professionals to choose the compensation structure that aligns with their individual goals and preferences.
“As a publicly traded real estate company, we are not just changing the game, we’re rewriting the rules. By introducing a multi-level revenue share plan that combines immediate earning potential, a four-level structure, and the flexibility of a 100% commission plan, we are paving the way for a new era in the real estate industry,” commented Joe La Rosa, CEO of the Company. “As one of the first companies in the country to offer such a comprehensive and innovative compensation model, we are committed to empowering our agents and fostering a culture of success. We encourage new agents to join us on this exciting journey, where your success is not just a goal-it’s a shared triumph for every member of our real estate family.”
NEWS
December 5, 2023
La Rosa Implements Final Offer to Deliver Transparency in Real Estate Transactions
Celebration, FL, Dec. 05, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, and Final Offer, a consumer-facing offer management and negotiati…
December 1, 2023
La Rosa to Present at Noble Capital Markets’ 19th Annual Emerging Growth Investor Conference
Celebration, FL, Dec. 01, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced that Joe La Rosa, Chief Executive Officer of the …
November 28, 2023
La Rosa Launches Multi-Level Revenue Share Plan for Agents
Celebration, FL, Nov. 28, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced that it has launched a multi-level revenue share …
November 20, 2023
La Rosa Reports Third Quarter 2023 Financial Results and Provides Business Update
Quarterly Revenue Increased 11% Year-Over-Year to $6.8 MillionCELEBRATION, Fla., Nov. 20, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-ser…
November 17, 2023
La Rosa to Launch its First Office Location in Houston, Texas
Celebration, FL, Nov. 17, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced that it has entered into an area development agre…
November 8, 2023
La Rosa Enters into Strategic Referral Partnership with Janover
Partnership Expected to Expand La Rosa’s Commercial Loan and Brokerage FootprintCelebration, FL, Nov. 08, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for seven agent-centric, technology-integrated, cloud…
October 31, 2023
La Rosa Reports on its Agent Incentive Plan
Celebration, FL, Oct. 31, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for seven agent-centric, technology-integrated, cloud-based, multi-service real estate companies, today reported on its previously launched La Rosa Holdings 2022…
October 26, 2023
Celebration, FL, Oct. 26, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for seven agent-centric, technology-integrated, cloud-based, multi-service real estate companies, today announced that it has launched its proprietary technology…
October 19, 2023
Company Continues to Execute on its Planned Roll-Up StrategyCelebration, FL, Oct. 19, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service…
October 18, 2023
CELEBRATION, Fla., Oct. 18, 2023 /PRNewswire/ — La Rosa Holdings Corp made its Nasdaq debut in October, completing its $5 million IPO by selling one million shares of LRHC stock. While an excellent milestone was reached, it’s not the only one LRHC intends to score in 2023 and 2024. In fact, they ha…
October 16, 2023
Company Begins to Execute on its Planned Roll-Up StrategyCelebration, FL, Oct. 16, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service re…
October 12, 2023
La Rosa Announces Closing of Initial Public Offering
CELEBRATION, Fla., Oct. 12, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate companies, today announced the closing of its underwritten initial public…
October 10, 2023
La Rosa Announces Pricing of Initial Public Offering and Nasdaq Listing
Celebration, FL, Oct. 10, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate companies, today announced the pricing of its underwritten initial public o…
MANAGEMENT TEAM
JOE LA ROSA
FOUNDER & CEO
- Board of Directors, NAR
- Muti Company Entrepreneur
- Life and business Development Coach
- Philanthropist
- 18 years real estate experience
KENT METZROTH
CHIEF FINANCIAL OFFICER
- Over 20 years of domestic and international experience in multiple industries
- Former SVP, Treasurer, Investor Relations & Business Finance of a multinational company
ALEX SANTOS
CHIEF TECHNOLOGY OFFICER
- BS Computer Science
- 25+ Years Web Development & Technology Solutions with experience creating secure and scalable web applications.
TIFFANY POLITE
DIRECTOR OF COACHING
- 5+ years in Real Estate industry as Agent and coach
- 10 years or management and coaching experience
PEDRO AGUILAR
DIRECTOR OF EDUCATION
- 7+ years in the Real Estate industry as Agent and coach
- 10+ years as Instructor for U.S. Marine Corps Recruiting to drive recruiting goals throughout nationwide Recruiting Stations
LISSETTE ORTOLANI
DIRECTOR OF RECRUITING
- Recruiter, manager and trainer within the real estate and insurance fields with over 10 years of experience
BRIAN KIRKWOOD
DIRECTOR OF MARKETING
- BS Business Administration
- 7 Years with The Walt Disney Company
- Development and implementation of brand and marketing identity for multiple companies
SINCERELY,
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