OUR NEW PROFILE IS: (NASDAQ: LRHC)
____________________
LRHC is currently trading for around $1.00- that’s a 80% discount over the recent IPO Price of $5
LRHC has 2,400+ agents and 41 offices worldwide
LRHC Acquires Second Real Estate Brokerage Franchisee with Audited Revenue of $10.8 Million and Positive Net Income in 2022
__________________________________________
Hello Everyone,
We have another new profile that we want you to research right away before tomorrow’s session.
Pull up LRHC.
This one just IPO’d last month at $5 and is sitting at a significant discount from those levels.
It seems to have found a home right around it’s current levels, making it a great time to take a look at it.
LRHC was established in 2004 as a comprehensive real estate services platform that seamlessly integrates residential brokerage, mortgage, title, and insurance services, bolstered by a cutting-edge educational support system.
The company boasts a distinctive brokerage model that places the agent at the center, providing them with a 100% commission structure.
Their strategic focus is to drive substantial growth through expansion, seizing the opportunities presented by the evolving trends in the agency model within the real estate industry.
La Rosa Realty’s core operations are primarily within the vast U.S. residential real estate market, which according to Zillow Research, reached a staggering $43.4 trillion in 2021. This marked a remarkable increase of $6.9 trillion since 2020 and more than doubled the levels seen a decade ago.
La Rosa Holdings’ serves as the holding company for a suite of agent-centric, technology-integrated, cloud-based, multi-service real estate companies.
The principal entity, La Rosa Realty, LLC, has earned its place in the “Top 75 Residential Real Estate Firms in the United States” as recognized by the National Association of Realtors (NAR), the leading trade association in the U.S. real estate industry.
The brainchild of the operation is CEO, Mr. Joseph La Rosa, a successful real estate developer, business and life coach, author, podcaster, and public speaker. The business is deeply rooted in his transformative philosophies of family, passion, and growth. Mr. La Rosa’s book, “Do It Now!“, serves as a roadmap to personal success and well-being, inspiring a community of successful realtors who have played a significant role in the business’s growth.
In addition to offering face-to-face residential and commercial real estate brokerage services to the public, the company strategically cross-sells technology-based products and services.
The business is structured around providing services to its agents and the public, encompassing residential and commercial real estate brokerage, franchising, real estate brokerage education and coaching, as well as property management.
The primary real estate brokerage operates under the name La Rosa Realty, complemented by a smaller presence under the licensed trade name Better Homes Realty.
The company has established five corporate real estate brokerage offices under the La Rosa Realty brand in Florida, along with 28 franchised real estate brokerage offices in six U.S. states and Puerto Rico.
Additionally, they have expanded globally with an international franchised office in Peru. These real estate offices, both corporate and franchised, are collectively staffed by over 2,380 licensed real estate brokers and sales associates.
La Rosa Holdings Business Expansion
La Rosa Holdings has thrived by offering well-trained and knowledgeable realtors access to proprietary and third-party in-house technology tools, quality education, and training. The company also provides effective marketing that draws some of the finest local realtors, who offer value-added services to home buyers and sellers drawn to the brand.
The company provides real estate brokers and sales agents seeking financial independence with a turnkey solution, supporting them in expanding their brokerages while they build their own businesses.
This approach allows them to maintain a low fixed-cost business with multiple recurring revenue streams, resulting in relatively high margins and cash flow.
La Rosa Holding’s agent-centric commission model ensures our sales agents earn higher net commissions compared to many of the competitors in local markets.
The company firmly believes that their proprietary technology, training, and support, offered at minimal cost to agents, is amongst the best in the industry.
This team-centric approach has enabled La Rosa Holding’s to achieve a total transaction volume of $2.9 billion, establish offices in six states. The company maintained an agent headcount of 2,450, and completed 8,300 transactions in the Fiscal Year of 2022.
With the proceeds from the IPO, $LRHC can now expand more rapidly, not only within the existing six-state presence, but also across the country.
La Rosa Holding’s can extend its award-winning performance nationwide, backed by industry recognitions and awards, including “Top Work Places” in the Orlando Sentinel, a ranking among the Top 75 Residential Real Estate Firms in the United States by the National Association of Realtors, and top recognition in the large business workplace category in 2022.
Why do these accolades matter? In an ultra-competitive industry, the best professionals tend to gravitate towards the best companies, and in this regard, $LRHC stands out.
The company attracts top talent through a range of supporting assets, including franchise opportunities, coaching, real estate transaction platforms, and the mentioned ancillary services. While these features are excellent, the most crucial factor is this: $LRHC empowers agents to earn considerably more.
La Rosa’s disruptive business model breaks from tradition, paying its agents 100% commission rather than a typical 30-50%, and they provide free education benefits, a proprietary training experience, and access to cutting-edge technologies to drive sales.
Investment Highlights
- 2,400+ agents worldwide
- 41 offices worldwide
- Became a top 75 residential real estate company in the U.S. in 2016
- Offer additional services such as mortgage, title, homeowner’s insurance
- Organic growth and expansion to further locations in the U.S. and internationally
- Create or acquire additional proprietary technologies
- Services include: Residential & Commercial real estate brokerages, franchising, real estate education & coaching, property management
- Agent centric model
- Proprietary technology for training and marketing
- History of profitability
- Solid balance sheet
- Strongly positioned to drive near-term and long-term shareholder value
La Rosa Acquires Second Real Estate Brokerage Franchisee with Audited Revenue of $10.8 Million and Positive Net Income in 2022
Celebration, FL, Oct. 19, 2023 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate companies, today announced that it has acquired a controlling interest in the Company’s franchisee – Horeb Kissimmee Realty, LLC (“Kissimmee) located in Kissimmee, Florida.
Kissimmee generated revenue of $10.8 million and had positive net income in 2022. The franchisee provides residential and commercial real estate brokerage services. It also provides coaching and support services to agents on a fee basis.
Joe La Rosa, CEO of the Company, commented, “We are executing on our planned roll-up strategy of acquiring profitable franchisees. We believe that this acquisition when combined with the previous acquisition of La Rosa Realty Lake Nona, Inc., will double our top-line revenue. We have several other acquisitions in the pipeline, and we expect both our top-line and bottom-line revenue to improve considerably as our current infrastructure is set up to support five times our current agent count. We believe our brokerage model is unique when compared to many of our competitors in our local market. It is agent centric with 100% commission and it also provides real estate brokers and sales agents who are seeking financial independence with a turnkey solution and support in growing their brokerages while they fund their own businesses. This enables us to maintain a low fixed-cost business model with several recurring revenue streams, yielding relatively high margins and cash flow. We also offer proprietary technology, training, and support to our agents at a minimal cost to them which we believe is one of the best packages offered in the industry.”
NEWS
MANAGEMENT TEAM
Joe La Rosa
Founder & CEO
- Board of Directors, NAR
- Muti Company Entrepreneur
- Life and business Development Coach
- Philanthropist
- 18 years real estate experience
Kent Metzroth
Chief Financial Officer
- Over 20 years of domestic and international experience in multiple industries
- Former SVP, Treasurer, Investor Relations & Business Finance of a multinational company
Alex Santos
Chief Technology Officer
- BS Computer Science
- 25+ Years Web Development & Technology Solutions with experience creating secure and scalable web applications.
Tiffany Polite
Director of Coaching
- 5+ years in Real Estate industry as Agent and coach
- 10 years or management and coaching experience
Pedro Aguilar
Director of Education
- 7+ years in the Real Estate industry as Agent and coach
- 10+ years as Instructor for U.S. Marine Corps Recruiting to drive recruiting goals throughout nationwide Recruiting Stations
Lissette Ortolani
Director of Recruiting
- Recruiter, manager and trainer within the real estate and insurance fields with over 10 years of experience
Brian Kirkwood
Director of Marketing
- BS Business Administration
- 7 Years with The Walt Disney Company
- Development and implementation of brand and marketing identity for multiple companies