AMZE
**** Sponsored by TD Media, LLC
Amaze Holdings Announces Strategic Partnership with BIGtoken to Launch Scalable Creator Affiliate Wallet
Early subscription adoption, Amaze Affiliate demand and Amaze Media testing support the expansion of Amaze’s connected creator revenue ecosystem
AMZE is fresh off a 1 - 8 reverse split that has the float under 7.5 Million right now
Read the Investor Presentation HERE
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Hello Everyone,
We have something low priced for today's session that we have never featured on our newsletter before.
Pull up AMZE right away and get it on your radar heading into today's session.
This one is sitting under .25 and is fresh off a 1 - 8 reverse split that has the float under 7.5 Million right now.
With a float like this you have to watch it super close because it has the ability to take off.
The Creator Economy is being built by hundreds of millions of creators turning audiences into businesses. These Creators have influence and demand — but limited infrastructure. Creator audiences are high affinity fans and consumers of creator content and commerce offerings.Brands want and need targeted access to creator audiences and real-time demand insights. Amaze is the system that converts creator demand into commerce, data, and monetizable audiences.
Amaze built a flywheel connecting commerce, data and distribution.More commerce = richer data.Richer data = better targeting.Better targeting = more commerce.The first platform to aggregate identity level fan transaction data across 13M+creators into a commerce, data, and distribution system that brands can buy into at scale.
Amaze Holdings and BIGtoken Team Up to Give Creators a New Way to Earn
Amaze Holdings (NYSE American: AMZE) announced a strategic partnership with BIGtoken on July 27 to build a scalable creator affiliate wallet and campaign infrastructure across the Amaze ecosystem. The idea is simple but ambitious: give brands one centralized way to launch and manage influencer campaigns at scale, while giving creators a single dashboard to discover opportunities, run promotions, and track their earnings — no more juggling disconnected tools.
Under the hood, Amaze's creator, commerce, and brand interfaces will connect with BIGtoken's digital wallet and first-party data infrastructure. That combination is meant to cover the whole loop: campaign creation, creator participation via unique tracked links, attribution, analytics, and audience intelligence. For brands, that means a common interface whether they're a large enterprise or a small business. For creators, it means a branded wallet where they can manage campaign participation and eligible earnings in one place. And as more campaigns run through the system, the companies expect the data to compound — improving creator matching and campaign planning over time.
Amaze CEO Aaron Day framed the move as a response to demand he'd been hearing directly from brands wanting a scalable way to activate creators, and said the team evaluated other wallet providers before landing on BIGtoken as the partner that could match Amaze's scale. BIGtoken CEO George Stella described the wallet as more than a payout tool — positioning it as the connective infrastructure tying together brands, creators, attribution, and audience data. Early external validation came from NorthSpire Entertainment's CEO, who said the affiliate program has already changed the results his team expects for film and media promotions.
Big picture: this is Amaze layering in another monetization channel for its creator ecosystem and a more repeatable, data-driven alternative to one-off influencer outreach for brands — part of what the company is branding its "Relentless Pursuit to Amaze."
Six Weeks In: Early Signals from Amaze's Creator Platform Launch
Amaze Holdings gave investors a first look at how things are going roughly six weeks after launching AmazeCommerce.com on June 15 — the "operating system for creators" the company built to help its base of more than 15 million creators go beyond just building storefronts. The pitch is that Amaze Commerce ties together four ways creators can make money: fan-informed commerce (creators earn about 27% of net revenue on sales through their connected stores, on average), custom/sourced products, affiliate revenue (full rollout expected mid-August), and advertising revenue through Amaze-operated channels like FoodChannel.com. Powering the brand and product recommendations behind all of this is Moments AI, the company's proprietary layer that combines creator inputs with its transactional data.
Alongside Commerce, Amaze also launched Amaze Media, a demand-side platform paired with its transactional data to help advertisers find high-intent audiences and activate programmatic media tied to actual commerce behavior. Creators aren't monetizing directly through Media yet, but Amaze says creator-facing tools — including lookalike audience targeting built from fan and customer data — are coming.
On the numbers side, Amaze was careful to flag that everything shared is early, unaudited, and not indicative of mature performance. That said, the highlights: subscription revenue for Commerce's advanced services grew faster than GMV in the first six weeks — notably given Amaze hasn't even turned on paid marketing yet, having prioritized user experience first. If that trend holds, management thinks subscriptions could become material enough to warrant separate disclosure down the line. On the affiliate side, brand inbound interest has been strong enough that management's internal goal is for affiliate/brand revenue to become one of the company's largest new revenue categories within six months, with meaningful contribution expected starting Q4 2026. Amaze Media, meanwhile, is still in test mode with clients like BBR and Kaeli Mae while the company finalizes rate cards under new growth lead Derek Rosenzweig (a Shopify alum).
Looking ahead, near-term priorities are straightforward: finish the broad Affiliate rollout in August, build out Media's sales motion, keep refining the Commerce user experience before turning on paid acquisition, and start pairing Affiliate and Media into a combined offering for brands chasing measurable commerce outcomes. CEO Aaron Day summed it up as early but encouraging — framing all of it as part of Amaze's broader push to give creators one connected system for turning what they know and make into a real, sustainable business.
NEWS
Amaze Holdings Reports Second Quarter 2026 Results and Provides Business Update
2 days ago•
Amaze Holdings Announces Leadership Transition
Aug 3, 2026•
Amaze Provides Six-Week Update on New Creator Monetization Platform
Jul 27, 2026•
Amaze Holdings Announces Strategic Partnership with BIGtoken to Launch Scalable Creator Affiliate Wallet
Jul 27, 2026•
Amaze Announces Full Compliance with NYSE American Continued Listing Standards and Resumption of Trading
Jul 27, 2026•
Amaze Announces Trading Halt and 1-for-8 Reverse Stock Split
Jul 14, 2026•
Amaze Holdings Issues Shareholder Letter from Chief Executive Officer Aaron Day
Jul 7, 2026•
Amaze and third. Partner to Host Exclusive Creator and Brand Dinner Ahead of VidCon 2026
Jun 22, 2026•
Amaze Showcases the Future of Creator-Led Businesses at VidCon 2026
Jun 10, 2026•
Amaze Launches Partnership with Country Music Powerhouse BBR Music Group to Build Commerce Storefront for Music Merchandise
Jun 3, 2026•
Amaze Holdings, Inc. Comments on Unusual Market Activity
May 8, 2026•
Amaze Announces Partnership with All Media Solutions to Power Brand Supply for Amaze Live
May 6, 2026•
Amaze Signs LOI with Digital Innovations Holding Group, Inc. to Integrate IRMA Engine to Expand Creator and Fan Monetization Through Paid Influencer Program
Apr 27, 2026•
Amaze Opens Creator Applications for Amaze Live as More Than 20 Brands Commit Inventory to Program
Apr 23, 2026•
Amaze Announces Launch of Amaze Live as Its Next-Generation Multi-Channel Live Shopping Platform
Apr 22, 2026•
Amaze Activates Its Distribution Engine as the Food Channel Powers the Next Phase of Creator Commerce
Apr 16, 2026•
Amaze Reports Full Year 2025 Financial Results and Strategic Transformation
Apr 1, 2026•
MANAGEMENT
Joel Krutz
Interim Chief Executive Officer and Chief Financial Officer
Mr. Krutz brings more than 20 years of senior financial and operational leadership experience across public companies in media, technology, and digital infrastructure. Most recently, Mr. Krutz served as Chief Financial Officer and Chief Operating Officer of Crown Electrokinetics Corp., an OTC and formerly NASDAQ company (“Crown”), from June 2021 to October 2025. Mr. Krutz also served on the board of directors of Crown from August 2023 to October 2025.
Prior to Crown, Mr. Krutz served as CFO for ViacomCBS Networks International (“VCNI”), the premium content companies international division, from September 2015 to March 2020, where he supported the financial strategy of a multi-billion-dollar global media business. Prior to that role, he held senior finance leadership roles at Viacom International Media Networks, including Senior Vice President, Financial Planning and Analysis and Vice President, Financial Operations and Compliance.
Mr. Krutz received a Bachelor of Management Studies with an Accounting major from Waikato University, New Zealand. He obtained his professional CIMA qualification from the UK’s Association of Chartered Management Accountants, and CTAMU certification from Harvard Business School’s Executive program.
Gwan Yip
Chief Product Officer
Gwan Yip brings extensive experience in eCommerce, product development, and technology innovation to Amaze. Beginning his career establishing eCommerce divisions for fashion retailers in the early 2000s, Gwan later founded a product-focused development agency before serving as CEO and Co-Founder of Core3D, a web-based 3D design platform that partnered with brands like Theory and Brooks Brothers. At Amaze, Gwan oversees both Product and Engineering teams with a collaborative approach that drives rapid innovation, focusing on evolving Amaze's ecosystem into a platform that empowers creators to sell anything from anywhere.
Danielle Pederson
Chief Marketing Officer
Danielle Pederson brings over 15 years of marketing leadership to Amaze, with deep expertise in brand development, demand generation, and community engagement. Prior to joining Amaze, she led strategic marketing initiatives across a range of industries, aligning creative vision with data-driven execution. At Amaze, she leads Marketing with a forward-thinking approach-building scalable systems that support creator success and expand the platform's global footprint.
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