US Highland, Inc. (OTCMKTS:UHLN) Growing Through Acquisitions

US Highland, Inc. (OTCMKTS:UHLN), the sales and marketing company, exploded up in the charts last month reacting to the announcement of the acquisition of Charlie Grainger's Franchise. Honestly, we were expecting new transactions from the company after we saw that Everett M. Dickson had been appointed the new CEO and President of the company on June 15, 2017. Have a look at the market reaction to the news and note the rising volume.SourceUS HighlandSourceThe company was founded on February 5, 1999 in the State of Oklahoma. Its business objective is the "development of motorcycles, quads, single cylinder engines, and v-twin engines under its own brand and for other original equipment manufacturers."The company has a long history of mergers and acquisitions, which we appreciate. On January 25, 2010, it merged with Harcom Productions. On September 23, 2015, USH Distribution Corp. and Powersports Brand Alliance, Inc. were acquired and became wholly-owned subsidiaries. They provide sales, marketing and distribution services of power sport products and accessories.New CEO and PresidentOn June 15, 2017, Everett M. Dickson was elected as President and Chief Executive Officer. Kevin G Malone, the previous CEO, resigned from the same position.

"Effective June 15, 2017, Kevin G Malone resigned as President and as a member of the Board of Directors (the “Board) of the Company. The Board appointed Everett M. Dickson as President and Chief Executive Officer of the Company, and the Board appointed Mr. Dickson to fill the Board seat vacated by Mr. Malone." Source

Following is the executive team leading the company.NameTitleMr. Everett M. DicksonCEO, Pres & DirectorMs. Deborah E. EnglesInterim Chief Financial Officer and Principal Accounting OfficerMr. Martin LindVP of OperationsMr. James B. McCoyVP of Sales & MarketingMr. Greg CampbellCorp. VP of International Bus.SourceNew Direction - the announced merger On June 23, 2017, the market got to know that the new management was going to radically change the business:

"Us Highland Inc. (OTCMKTS:UHLN) ("The Company") will be going into a very exciting New Direction, with All New Management. The acquisition is anticipated to close very quickly, the acquisition details will follow as well as New Corporate website, and Social Media." Source

The market reaction to this announcement was significant. The volume was already very high, as new changes were expected, but this news made the market even more volatile.SourceFinally, on June 26, 2017, the company announced that it had signed an agreement to acquire the Charlie Grainger's Franchise. According to the press release, the 75-year-old restaurant founded by Charlie Grainger in North Carolina, is ready to expand nationwide.SourceThe most significant words contained in the press release were the following ones. They helped market participants to know the size of the new company.

"Highland Inc brings the talent and resources to an already strong brand to help catapult Charlie Graingers into a household name. With over 350 locations scheduled to open across the country, Charlie Grainger's is poised to be the next great restaurant concept." Source

SourceHow both groups will benefit from the transaction? US Highland, Inc. will obtain a new business model to grow as well as the know-how accumulated in the 75 years of history of the restaurant. Charlie Grainger's Franchise will benefit from the expertise of Us Highland Inc., and will also be able to sell stock to the public, since its shares will be traded. That means cheap financing. The same day, it was announced that Salvatore Rincione will be the new Director of Operations. He brings a lot of expertise in the sector.

"Sal comes with over 25 years' experience in Franchising and Multi Unit Restaurant Operations. In addition, Sal has overseen New Concept Development, Menu Innovation, Store Design, Construction Management and Real Estate Selection. Sal's previous positions include, Vice President of Operations and ultimately the Vice President of Real Estate and Construction, for Red Mango USA. Sal was responsible for the Development of over 400+ Red Mango Locations within North and South America, to include Puerto Rico and Mexico in a seven year span." Source

ConclusionUS Highland, Inc. is making drastic changes and the market has become quite excited. First of all, the CEO and President changed. Later on, the company announced that the new management was going to change the business model. Only some days later, we got to know that Charlie Grainger's Franchise was going to be acquired, and the company had already hired Salvatore Rincione to run the operations. The share price jumped when the deal was announced. Thus, it may jump as well when it closes. To sum up, be alert, and subscribe to our newsletter to acquire rapid information about this company and others. It is key in this business.We will be updating our subscribers as soon as we know more. For the latest updates on UHLN, sign up below!Image courtesy of Creative Gems via FlickrDisclosure: We have no position in UHLN and have not been compensated for this article.