Pulse Network Inc (OTCMKTS:TPNI) Has Plenty Of Room To Grow

Today, we are bringing a story about Pulse Network Inc (OTCMKTS:TPNI), a 20 year-old-company that provides marketing solutions and event management. The know-how accumulated by TPNI in all these years seems to have successfully convinced market participants to acquire shares recently. Have a look at what happened with the stock. Notice the volume started picking up last year.SourceLong history of operations SourceThe Pulse Network, Inc. was founded in 2002 in NY. Later on, it was incorporated in Massachusetts in 2008. In the annual report, it is stated that TPNI provides "cloud-based platform focused on content marketing and event solutions". The clients range from "Fortune 500 companies to small and mid-size companies boost awareness, drive lead generation, and enhance client engagement".The expertise accumulated for the last 20 years is highlighted in every document that we read on TPNI. The company is not another information technology company that decided one day to enter into the digital marketing sector. In fact, this is a company that has delivered offline marketing programs and state of the art video productions in the past and it is doing the same now online. It understands the marketing business more than its IT competitors.Cloud-based content marketingThe company delivers a cloud-based content marketing platform that helps clients launch B2C and B2B marketing campaigns online. Why is this platform different from others? Read the following:

"The platform solution addresses the challenges consumers face when seeking information and content surrounding a company well as the corporate content marketing problems that businesses face in trying to ensure that their content is seen by the right audience." Source

Additionally, the following features were noted in the annual report:

"The new platform incorporates flat design, an enhanced layout, new icons and more typography, all of which can be translated to any language, significantly benefiting The Pulse Network's international clients. In addition to the new design, the platform is highly organized for both event marketers and content marketers and combines the registration technology with asset creation, curation, distribution, and management to be used by all types of businesses and consumers. By bringing all of the modules together under one platform, The Pulse Network is releasing a completely unique and powerful tool that will be used for hundreds of global programs on six continents. The fully integrated platform is comprised of three chief features: Event Management, Online Broadcast, and Content Marketing Tools." Source

M&A growth and other servicesTPNI's growth is also sustained by acquisitions. This is good news. It means that the company is aware of the M&A market, and is ready to enter into new opportunities arising in the sector. This is a typical behavior that only big companies and a few small businesses show.An example of this M&A strategy is ICTG. On October 6, 2014, TPNI acquired three marketing technology services businesses; You Everywhere Now, LLC, VoiceFollowUp, LLC, and Traffic Geyser, LLC. The three companies work together providing a software called ICTG, which is a "follow up automation software". It is quite an innovative solution.

"Customers of ICTG set up a lead database and direct an "Instant Customer" on what to do. The instant customer will then automatically follow up with email, SMS/text, direct to voicemail, video, postcards and letters, and even simulated live webinars. Instant Customer does all the follow up automatically, offers a dashboard to monitor how well business is doing, what areas need focus, what areas are strong, and which methods are working most effectively to cut down unneeded marketing costs and increase profit margins". Source

The event management solution offered is another interesting product, which was developed in house.

"The Pulse Network's event management solution is a global, end-to-end tool for event groups all over the world. This solution allows event groups to store all data related to each individual tradeshow or conference they organize. The platform allows event groups to manage and house their lead database, communicate with customers, and perform registration services both online and onsite. " Source

For lead management, TPNI owns HostMyLeads.com, which is said to have been delivering services since 1994. This website also provides "lead retrieval, session surveys, product locator, exhibitor layout, and reporting".Recent Spikes and explanationThe stock is active in the market most of the time, but we want to bring the attention of the readers to two events occurred in February 2017 and June 2017. Check the volume in these two months. More than 400 million shares changed hands some days.SourceWe believe that the news that triggered the interest of the market for the stock was a false M&A announcement made on February 6, 2017. Read the following to understand what happened.

"It has come to the attention of The Pulse Network, Inc., a Nevada corporation (the “Company”), that on February 6, 2017, a person(s) not known to the Company prepared and published a news release regarding a merger of the Company that was not prepared, known, published or disseminated by the Company. The Company has no present plan or intention to merge or enter into any other business combination with any entity and has not merged or entered into any other business combination with any entity. Additionally, the correct website of the Company is www.tpni.com." Source

Scammers tend to use small but popular companies to make gains. Thus, we need to check twice the information contained in press release every time.What happened in June?On June 22, 2017, TPNI Engage was re-launched and presented to the market in YouTube. Investors could access to the video here:https://youtu.be/Bw3oUSq6fpoSourceThe announcement created an astonishing movement that lasted for several days. Those market participants who jumped on it made great returns. Just have a look:SourceConclusionTPNI provides cloud-based content marketing, event management, lead management, follow up automation software among other services. The products are both developed internally, but also acquired using M&A transactions. Additionally, we saw that the share price spikes when the directors of TPNI introduce a new initiative. The last video that appeared on June 22, 2017 about the TPNI Engage relaunch was a very good example. Due to all these facts we encourage market participants to follow the company closely.We will be updating our subscribers as soon as we know more. For the latest updates on TPNI, sign up below!Image courtesy of Virtuous Studios via FlickrDisclosure: We have no position in TPNI and have not been compensated for this article.