Homie Recipes Inc (OTCMKTS:HOMR) On A Bull Run

Homie Recipes Inc (OTCMKTS:HOMR), which grows and cultivates "stevia", released very interesting news that seemed to excite the market, as the share price was pushed up from $1.00 to touch the level of $1.60 in a very short period of time. Have a look at the share reaction and don't forget to note that on some days almost one million shares changed hands. 1 year chart for HOMR

What kind of news created such a market reaction?We received three news items: the completion of the acquisition of Stevva Ltd., which permits the company enter the Stevia market, the new business strategy of HOMR, and a joint venture agreement with West Africa Stevia Company and KOP Farms in Ghana. The three of them noted that the company is growing, thus the market pushed up the share price. We will provide all the details in this article.Business HistoryHomie Recipes Inc was founded on June 22, 2012 in Nevada. The company was initially founded with a different business objective, but as a result of the current difficult economic environment and the lack of funding to implement the business plan, management looked for other strategic alternatives available. On August 14, 2017, the company entered into a Share Exchange Agreement with Stevva Ltd., a company duly formed under the laws of Greece. Under this agreement, Homie Recipes acquired the 100% issued and outstanding equity of Stevva in exchange of an aggregate of Forty-Five Million (45,000,000) shares of Company stock.What's the new business model?Stevva Ltd. owns approximately 6 acres of prime farmlands in Pella Giannitsa, Greece, and the new business objective is to grow and cultivate “Stevia” on these parcels.What's Stevia and why it is a good idea to grow it in Greece?We had a look at the materials released by the company and found the following information:"Stevia is a low-carbohydrate, low-sugar food and beverage ingredient. The Stevia is of high quality and grown in ideal crop conditions in Giannitsa, Greece. Stevia seedlings and dried leaves of Stevia to refineries. Stevia has zero-calories and is 300 times sweeter than sugar. Diabetics and dieters ingest Stevia to reduce their sugar intake because of its zero-calorie content and because it is not metabolized by the body." SourceFor those thinking that the market may be small, let us note that according to the company, the global market for non-sugar sweeteners is expected to reach $10 billion by the end of 2017.Recent DevelopmentsLet's focus now on the company's announcements.On August 21, 2017, the company noted that the acquisition of Stevva Ltd. had closed. Additionally, it provided some more information regarding the new business. According to HOMR, 80% of Stevia is grown in China, thus purchasers looking to buy non-Chinese sourced Stevia will find Greece as an ideal place, as its climate and agricultural conditions benefit the production of large quantities of the highest quality Stevia. Furthermore, it was noted that Mr. Theodoros Kerasidis, President and founder of Stevva, Ltd., was appointed as a member of the Company's Board of Directors and as the Company's President, Chief Executive Officer, Chief Financial Officer and Secretary. The new president was quoted:

"We are very pleased to have Homie Recipes acquire 100% of Stevva Ltd. and its land holdings in Greece for growing our future high-quality stevia crops. We look forward to leveraging our extensive experience in stevia production to establish the Company as a global leader in the rapidly expanding market for stevia." Source

On August 23, 2017, the company provided some discussion about the Company's new mission statement and business strategy. It was remarked that Homie is very well positioned to become a "potential industry leading cultivator and distributor of stevia, a low-carbohydrate food and beverage sweetener and sugar substitute." On top of it, the following new information regarding the market growth was noted: according to WHO estimates, Stevia has the potential to replace 20-30% of all dietary sweeteners. Mr. Theodoros Kerasidis was quoted again:

"Stevia is the perfect crop to establish on our fertile farmland in Greece. Not only is stevia ideally suited to the climate and soil conditions in Pella Giannitsa, but it's also in great demand for export around the world. We hope to work with many other local farmers to establish the region as a center for stevia production in Europe." Source

Finally, on August 29, 2017, the market received the first agreement with another company, which is always a good news. A joint venture agreement had been signed with West African Stevia Company and KOP Farms located in Ghana, West Africa. The two parties will plant and cultivate 50 hectares of Stevia, increasing in stages up to 2,500 hectares planted. Additionally, the companies will try to educate 3rd party farmers in Ghana to increase the production. The President of Homie Recipes explained why this country was chosen to grow Stevia.

"But Ghana also has a huge advantage with a year-round growing season which will allow for up to four stevia crop harvests per year, as opposed to only two annual harvests in Europe. This combined with cost effective labour, strong government support, and excellent global transport logistics via ocean, make Ghana an ideal location for us to expand our business." Source

What to expect now and ConclusionWe could not find the financial situation of the company after the acquisition; the company has not released it yet. We know that there is value in the assets acquired, as can be seen in the new materials given to the market. Is this good? Yes, in our opinion, the value of these assets is kind of hidden in the documentation of the company, which gives some advanced knowledge to those who found it. Thus, we can preview the type of financial situation that the new balance sheet will show before the company releases it. That is good news. For this reason, we encourage readers to follow the new announcements released closely. To sum up, the company is releasing good news and we believe that the news will continue, thus be alert on this HOMR.We will be updating our subscribers as soon as we know more. For the latest updates on HOMR, sign up below!Image courtesy of Emma Cooper via FlickrDisclosure: We have no position in HOMR and have not been compensated for this article.