Exolifestyle Inc (OTCMKTS:EXOL) Building Momentum

Trading volume in Exolifestyle Inc (OTCMKTS:EXOL) exploded in the months of April, June, and July once the company announced the opening of a Pizza Fusion restaurant and noted its growth potential in the fitness and wellness industry. Have a look at the price action in the following stock chart. The company seems to be consolidating below the $0.01 level:SourceBusinessLet's review the business of EXOL rapidly. Exolifestyle Inc. is attuned with the innovation of healthy brands in the health and fitness industry. EXOL is the pioneer in the production of knee sleeves, knee caps, and weight belts in the athletic arena and helps a lot of athletes fulfill their powerlifting and weightlifting dreams recently accredited with publicly heralded opening of the “University Village.”Recent DevelopmentsIts subsidiary firm, Pizza Fusion, a pizza maker, is going to open a brand new franchise restaurant in Norfolk, Virginia. The innovative restaurant introduces its primary location with Aramark Food along with Support Services Group, Inc. Exolifestyle is the advisor of Pizza Fusion. Under the National Test License, these two companies have already decided the basis of the location as of November 6, 2015, which led to the inception of Pizza Fusion; a creative pizza restaurant.When questioned about its innovative strategy and healthy concept, the CEO, Vaughan Dugan, said:

“This is an exciting, full relaunch of the Pizza Fusion brand. We've worked tirelessly over the past several years on fine-tuning this concept with the goal of providing guests an elevated experience and the same fun, energetic atmosphere we are known for, while doing an even better job at providing a simplistic presentation of 'healthy' options for this industry. We are excited to bring our fresh and organic pizza concept and share it with the students and community at Old Dominion University.” Source

The press release included the first-year sales of its trademark EXO, Inc. subsidiary, the productive plans about the expansion and sale of the product in the global arena as well as the compounding results triggered by future growth and endorsements. The update of the firm spoke about its benchmark brand, EXO, Inc. subsidiary’s active contribution to the fitness and wellness industry. The growth potential of EXO is steadily increasing in the CrossFit, weightlifting, endurance training, boot camps, circuit training, powerlifting, Olympic weightlifting, and numerous strength training routines. The fitness retailers are highly determined to succeed in the consumer markets, specialty, and commercial distribution channels. Its sales and update report concluded with the fact that it will continue to dominate the sports gear and apparel market. The press release of February 14, 2017 launched the National athletic brand; EXO’s new product line with major assortments in the athletic training protocols. The release covered various offerings of weight belts - 12 new SKU’s - that included four different patterns with three different sizes. Pleased with the dynamic nature and versatility of the product, Vaughan Dungan, the CEO of the firm quoted:

“We are looking forward to this product line expansion of SKU's as well as strategic placement among a growing weightlifting arena, as we anticipate this move will boost sales while providing us more market share of the health and fitness space.” Source

The powerful apparel makers and supporters of strength training protocols will continue to dominate the era of fitness retailers with their killer strategies and holistic acquisition skills.ConclusionThe recent news was celebrated by the market. The share price keeps rising every time news is put out. We are also seeing rather strong volume on days without news. Thus, it seems that some market participants are accumulating positions ahead of the news. If the buying pressure continues and the company keeps putting out positive news, the share price could continue trending higher. To sum up, the company should be followed as it looks to be in play and is putting out interesting news, which may create a strong market reaction soon. Be alert.We will be updating our subscribers as soon as we know more. For the latest updates on EXOL, sign up below!Image courtesy of U R CrossFit via FlickrDisclosure: We have no position in EXOL and have not been compensated for this article.