Cannabis Sativa Inc (OTCMKTS:CBDS) is getting attention again as Governor Gary Johnson resumes his political career. As Governor Johnson runs for President, the cornerstone of his platform is marijuana legalization. This is a popular issue right now in American politics and every time it's brought up by Governor Johnson, investors take a look at CBDS. In effect, it's free publicity for Cannabis Sativa and brings in a new group of shareholders into the stock.CBDS considers itself a marijuana branding company. The company is in the business of branding and licensing via its "hi" intellectual properties. The company also offers the Wild Earth Naturals line of CBD Water and cosmetic products which are designed to use organic and natural ingredients, including CBD and hemp seed oil. The company is engaged through its subsidiaries, Wild Earth Naturals and "hi" Brands International, Inc., in the research, development and licensing of specialized natural products, including formulas, edibles, topicals, recipes, and delivery systems. CBDS and its "hi" Releaf products can be found in Washington State and at the "hi" dispensary in Portland, Oregon.While Governor Johnson runs for President, David Tobias has been named interim CEO until a permanent one is found. His experience in the cannabis business sector included a successful Vice Presidency of the first publicly traded cannabis company in the United States, Medical Marijuana Inc (OTCMKTS:MJNA) where he brokered the merger of MJNA and CannaBank. He subsequently co-founded and became President of Hemp Inc (OTCMKTS:HEMP) and served in that capacity for two years. Tobias went on to form Cannabis Sativa, Inc. and served as President prior to Governor Johnson's term.Besides the attention from the Presidential race, we think 2016 will be the marijuana industry's big year. Roughly 14 states could legalize marijuana this year, adult-use cannabis or possibly both, either at the ballot box or through state legislatures. While it’s doubtful all those states will be successful, there’s a good chance at least a handful will legalize in 2016. No other single year has offered such incredible promise in terms of the sheer volume of states that could legalize, thanks to other pioneering marijuana markets and growing support for cannabis in general.Shareholders are also waiting on their KUSH certificates. KUSH has received a CUSIP number and that registered shareholders will receive book entry statements in January of 2016. The Record Date was set as of November 16, 2015. Paper certificates were supposed to be mailed out to holders of record beginning in January 2016. However, as of the beginning of February, none have been received. Hopefully, the transfer agent gets this done as soon as possible.
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One area that CBDS is particularly focused on is its Hi Brands International subsidiary. The company is engaged in negotiations with a team of marketing and communications professionals to develop a turnkey management and marketing solution for its "Hi" brand to be offered to independent dispensaries and cannabis retailers throughout the U.S. and internationally. The first “Hi” branded dispensary opened on October, 2015 in Portland, Oregon. The "Hi" brand aims to help consumers find reliable, trustworthy products in the fast growing but highly fragmented cannabis industry. The "Hi" brand management and marketing solution will give dispensary and retail store owners the management and marketing tools for success in return for an affordable annual fixed license fee or other fixed periodic license fee in accordance with applicable state laws or, where allowed by state law, a royalty on sales.In November, Hi Brands International signed an agreement with Antoine Creek Farms for the approval, sale, branding and packaging of specific topical ointments for use and sale by ACF in the Washington state recreational marijuana market. Hi Brands International's proprietary "hi" Recover and "hi" Releaf formulations, developed by Cannabis Sativa Inc. subsidiary Wild Earth Naturals, will be used for the venture. The "hi" Recover formulation will be a CBD infused topical balm containing 50 milligrams of CBD. The "hi" Releaf topical ointment will contain 50mg of CBD and 50mg of THC, and "hi" Releaf Plus topical ointment will contain 50mg CBD and 100mg THC. The infusion process will be done by Antoine Creek Farms at their licensed Washington facilities.
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Currently trading at a market cap of $11 million, CBDS is one of the original pot stocks that caught investor's imaginations back in 2014 when it went to $18. Now that shares are back under $1, it might be time to reload if pot stocks get hot again. CBDS has proven that it has runner in its blood.
The biggest problem that CBDS has to overcome is that the company has in the past over-promised and under-delivered. This has left many investors skeptical. However, with some management changes and the search underway for a new CEO, CBDS might be able to put its past behind it and move on. We will be watching CBDS closely and monitoring its developments. Sign up to Insider Financial today and stay on top of our latest updates!
Disclosure: We have no position in CBDS either long or short. We have not been compensated for this article.
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